{"id":7974,"date":"2025-03-31T13:59:42","date_gmt":"2025-03-31T13:59:42","guid":{"rendered":"https:\/\/www.business-link.fr\/site\/?post_type=prestation&#038;p=7974"},"modified":"2025-05-19T13:09:34","modified_gmt":"2025-05-19T13:09:34","slug":"strategie-globale-et-accompagnement","status":"publish","type":"prestation","link":"https:\/\/www.business-link.fr\/site\/strategie-marketing\/strategie-globale-et-accompagnement\/","title":{"rendered":"Strat\u00e9gie globale et accompagnement"},"content":{"rendered":"\n\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-b90b19e\" id=\"strong-construisons-ensemble-un-plan-marketing-qui-vous-ressemble-et-repond-a-votre-cible-strong\" data-block-id=\"b90b19e\"><h2 class=\"stk-block-heading__text\">Construisons ensemble un plan marketing qui vous ressemble et r\u00e9pond \u00e0 votre cible&nbsp;!<\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-subtitle stk-block-subtitle stk-block stk-c02295d\" data-block-id=\"c02295d\"><p class=\"stk-block-subtitle__text stk-subtitle\">Les conjonctures \u00e9conomiques instables viennent perturber vos objectifs et <strong>ce n\u2019est pas le moment de baisser les bras&nbsp;sur votre prospection&nbsp;!<\/strong><\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-82e7424\" data-block-id=\"82e7424\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-82e7424-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-33b4fe9\" data-v=\"4\" data-block-id=\"33b4fe9\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-33b4fe9-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-33b4fe9-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-6804ccc\" data-block-id=\"6804ccc\"><p class=\"stk-block-text__text\"><strong>Business Link s\u2019adapte \u00e0 vos besoins et votre budget pour cr\u00e9er un plan de contact r\u00e9alisable.<\/strong> Nous nous appuyons sur nos profondes connaissances de vos cibles industrielles pour choisir des m\u00e9dias online et offline qui saurons les convaincre.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-36b2ea7\" data-block-id=\"36b2ea7\"><p class=\"stk-block-text__text\"><strong>Test &amp; Learn <\/strong>><\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-0baaba8\" data-block-id=\"0baaba8\"><p class=\"stk-block-text__text\">Vous souhaitez tester des solutions ? Nous vous accompagnons et vous conseillons sur les canaux propices \u00e0 votre d\u00e9veloppement commercial avec une m\u00e9thode de Test &amp; learn* (*testet et apprendre) car chaque cibl\u00e9 r\u00e9pond diff\u00e9remment en fonction du contexte.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-f032c45\" data-block-id=\"f032c45\"><style>.stk-f032c45 .stk-button-group{flex-direction:row !important;}.stk-f032c45 {margin-bottom:50px !important;}@media screen and (max-width: 1023px){.stk-f032c45 .stk-button-group{flex-direction:row !important;}}@media screen and (max-width: 767px){.stk-f032c45 .stk-button-group{flex-direction:row !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button is-style-ghost stk-block stk-42dfbbd\" data-block-id=\"42dfbbd\"><style>.stk-42dfbbd .stk-button{background:transparent !important;}.stk-42dfbbd .stk-button:hover:after{background:transparent !important;opacity:1 !important;}:where(.stk-hover-parent:hover,  .stk-hover-parent.stk--is-hovered) .stk-42dfbbd .stk-button:after{background:transparent !important;opacity:1 !important;}.stk-42dfbbd .stk-button:before{border-style:solid !important;border-color:#0a587c !important;border-top-width:2px !important;border-right-width:2px !important;border-bottom-width:2px !important;border-left-width:2px !important;}.stk-42dfbbd .stk-button__inner-text{color:#0a587c !important;}<\/style><a class=\"stk-link stk-button stk--hover-effect-lift\" href=\"https:\/\/www.business-link.fr\/site\/nous-contacter\/\"><span class=\"has-text-color stk-button__inner-text\">Demander un rendez-vous<\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-838070d\" data-v=\"4\" data-block-id=\"838070d\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-838070d-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-838070d-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-e29e1d3\" data-block-id=\"e29e1d3\"><style>.stk-e29e1d3 .stk-img-wrapper{width:300px !important;}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-8069\" src=\"https:\/\/www.business-link.fr\/site\/wp-content\/uploads\/2025\/03\/strat-b2b.jpg\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.business-link.fr\/site\/wp-content\/uploads\/2025\/03\/strat-b2b.jpg 300w, https:\/\/www.business-link.fr\/site\/wp-content\/uploads\/2025\/03\/strat-b2b-150x150.jpg 150w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-714aecd\" data-block-id=\"714aecd\"><style>.stk-714aecd {margin-bottom:51px !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-714aecd-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-a40e825\" data-v=\"4\" data-block-id=\"a40e825\"><style>@media screen and (min-width: 768px){.stk-a40e825 {flex:var(--stk-flex-grow, 1) 1 25% !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-a40e825-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-a40e825-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-0648ec7\" data-block-id=\"0648ec7\"><style>.stk-0648ec7 .stk-img-wrapper{width:150px !important;height:150px !important;}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-8072\" src=\"https:\/\/www.business-link.fr\/site\/wp-content\/uploads\/2025\/03\/devis.png\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.business-link.fr\/site\/wp-content\/uploads\/2025\/03\/devis.png 300w, https:\/\/www.business-link.fr\/site\/wp-content\/uploads\/2025\/03\/devis-150x150.png 150w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/span><\/figure><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-152b9ab\" data-block-id=\"152b9ab\"><p class=\"stk-block-text__text has-text-align-center\"><span style=\"color: #737373;\" class=\"stk-highlight\">Devis et \u00e9tude gratuits<\/span><\/p><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-e54fd58\" data-v=\"4\" data-block-id=\"e54fd58\"><style>@media screen and (min-width: 768px){.stk-e54fd58 {flex:var(--stk-flex-grow, 1) 1 25% !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-e54fd58-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-e54fd58-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-84b1ec6\" data-block-id=\"84b1ec6\"><style>.stk-84b1ec6 .stk-img-wrapper{width:150px !important;}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-8076\" src=\"https:\/\/www.business-link.fr\/site\/wp-content\/uploads\/2025\/03\/expertise.png\" width=\"150\" height=\"150\"\/><\/span><\/figure><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-a7284e9\" data-block-id=\"a7284e9\"><p class=\"stk-block-text__text has-text-align-center\"><span style=\"color: #737373;\" class=\"stk-highlight\">Expertise dans le marketing direct<\/span><\/p><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-412de5a\" data-v=\"4\" data-block-id=\"412de5a\"><style>@media screen and (min-width: 768px){.stk-412de5a {flex:var(--stk-flex-grow, 1) 1 25% !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-412de5a-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-412de5a-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-821603c\" data-block-id=\"821603c\"><style>.stk-821603c .stk-img-wrapper{width:150px !important;}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-8073\" src=\"https:\/\/www.business-link.fr\/site\/wp-content\/uploads\/2025\/03\/loc-email-tel.png\" width=\"150\" height=\"150\"\/><\/span><\/figure><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-d357023\" data-block-id=\"d357023\"><p class=\"stk-block-text__text has-text-align-center\"><span style=\"color: #737373;\" class=\"stk-highlight\">Location de donn\u00e9es segment\u00e9es<\/span><\/p><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-050817c\" data-v=\"4\" data-block-id=\"050817c\"><style>@media screen and (min-width: 768px){.stk-050817c {flex:var(--stk-flex-grow, 1) 1 25% !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-050817c-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-050817c-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-37bc089\" data-block-id=\"37bc089\"><style>.stk-37bc089 .stk-img-wrapper{width:150px !important;}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-8075\" src=\"https:\/\/www.business-link.fr\/site\/wp-content\/uploads\/2025\/03\/formulaire.png\" width=\"150\" height=\"150\"\/><\/span><\/figure><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-eb6dcbe\" data-block-id=\"eb6dcbe\"><p class=\"stk-block-text__text has-text-align-center\"><span style=\"color: #737373;\" class=\"stk-highlight\">Cr\u00e9ation de formulaire de conversion<\/span><\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-call-to-action stk-block-call-to-action stk-block stk-76bf9a6 is-style-default\" data-v=\"2\" data-block-id=\"76bf9a6\"><style>.stk-76bf9a6 {margin-bottom:50px !important;}.stk-76bf9a6-container{background-color:#dddddd !important;}.stk-76bf9a6-container:before{background-color:#dddddd !important;}<\/style><div class=\"stk-block-call-to-action__content stk-content-align stk-76bf9a6-column stk-container stk-76bf9a6-container stk-hover-parent\"><div class=\"has-text-align-center stk-block-content stk-inner-blocks stk-76bf9a6-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-f608bc1\" id=\"votre-budget-vos-disponibilites-votre-cible-une-communication-adaptee\" data-block-id=\"f608bc1\"><h3 class=\"stk-block-heading__text\">Votre budget + vos disponibilit\u00e9s + votre cible = une communication adapt\u00e9e<\/h3><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-79fcd8b\" data-block-id=\"79fcd8b\"><p class=\"stk-block-text__text\">Les plans de contacts propos\u00e9s par Business Link vont prendre en compte toutes les contraintes \u00e9nonc\u00e9es afin de r\u00e9pondre au mieux \u00e0 la demande. Nous pouvons pousser les plans jusqu&rsquo;\u00e0 N+2 et les mettre \u00e0 jour en fonction de l&rsquo;\u00e9volution du budget.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-d707d40\" data-block-id=\"d707d40\"><style>.stk-d707d40 .stk-button-group{flex-direction:row !important;}@media screen and (max-width: 1023px){.stk-d707d40 .stk-button-group{flex-direction:row !important;}}@media screen and (max-width: 767px){.stk-d707d40 .stk-button-group{flex-direction:row !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-95a02a0\" data-block-id=\"95a02a0\"><style>.stk-95a02a0 .stk-button{background:#042939 !important;border-top-left-radius:4px !important;border-top-right-radius:4px !important;border-bottom-right-radius:4px !important;border-bottom-left-radius:4px !important;}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"\"><span class=\"stk-button__inner-text\"><strong>En savoir +<\/strong><\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-0297436\" data-block-id=\"0297436\"><p class=\"stk-block-text__text\"><strong>Pourquoi combiner plusieurs m\u00e9dias pour atteindre votre cible ? <\/strong><\/p><\/div>\n\n\n\n<p>Le multicanal permet de toucher vos cibles \u00e0 diff\u00e9rents moments de la journ\u00e9e et sur des approches diff\u00e9rentes. Les contacts avec une app\u00e9tences plus digitales seront plus facilement touch\u00e9s via les canaux digitaux alors que certains pr\u00e9f\u00e9reront une approche plus qualitative telle que le routage du documents print.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Construisons ensemble un plan marketing qui vous ressemble et r\u00e9pond \u00e0 votre cible&nbsp;! Les conjonctures \u00e9conomiques instables viennent perturber vos objectifs et ce n\u2019est pas le moment de baisser les bras&nbsp;sur votre prospection&nbsp;! Business Link s\u2019adapte \u00e0 vos besoins et votre budget pour cr\u00e9er un plan de contact r\u00e9alisable. Nous nous appuyons sur nos profondes [&hellip;]<\/p>\n","protected":false},"featured_media":0,"parent":18,"menu_order":1,"template":"","class_list":["post-7974","prestation","type-prestation","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Strat\u00e9gie globale et accompagnement | Business Link<\/title>\n<meta name=\"description\" content=\"Propositions de plans de contact strat\u00e9giques et pertinents selon votre cible et vos crit\u00e8res.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.business-link.fr\/site\/strategie-marketing\/strategie-globale-et-accompagnement\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Strat\u00e9gie globale 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