{"id":7919,"date":"2025-03-28T12:00:35","date_gmt":"2025-03-28T12:00:35","guid":{"rendered":"https:\/\/www.business-link.fr\/site\/?post_type=prestation&#038;p=7919"},"modified":"2025-03-28T14:16:55","modified_gmt":"2025-03-28T14:16:55","slug":"audit-e-mailing","status":"publish","type":"prestation","link":"https:\/\/www.business-link.fr\/site\/fideliser-votre-clientele\/audit-e-mailing\/","title":{"rendered":"Audit E-mailing"},"content":{"rendered":"\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-8607cec\" id=\"lemail-est-un-canal-qui-ne-cesse-devoluer-adaptez-vous-aux-nouvelles-contraintes-pour-assurer-le-respect-des-bonnes-pratiques-et-boostez-vos-campagnes\" data-block-id=\"8607cec\"><h2 class=\"stk-block-heading__text\">L\u2019email est un canal qui ne cesse d\u2019\u00e9voluer. Adaptez vous aux nouvelles contraintes pour assurer le respect des bonnes pratiques et boostez vos campagnes&nbsp;!<\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-subtitle stk-block-subtitle stk-block stk-615f6f7\" data-block-id=\"615f6f7\"><p class=\"stk-block-subtitle__text stk-subtitle\">Un audit email vous permet de conna\u00eetre les forces et les faiblesses tant au niveau de la composition HTML, textuelle&nbsp;mais aussi des envois et param\u00e9trages techniques et <strong>vous remettre en conformit\u00e9.<\/strong> &nbsp;<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-275ef4d\" data-block-id=\"275ef4d\"><p class=\"stk-block-text__text\">Il est conseill\u00e9 de r\u00e9aliser un audit par an mais vous pouvez \u00e9galement en effectuer un d\u00e8s qu\u2019une baisse des statistiques est constat\u00e9e&nbsp;!<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-5c9f20a\" data-block-id=\"5c9f20a\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-5c9f20a-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-0b558f9\" data-v=\"4\" data-block-id=\"0b558f9\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-0b558f9-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-0b558f9-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-3f8d3c4\" data-block-id=\"3f8d3c4\"><p class=\"stk-block-text__text\"><strong>Business Link vous accompagne dans cette qu\u00eate insatiable d\u2019am\u00e9lioration de vos performances email. D\u00e9couvrez avec notre \u00e9quipe d\u2019experts les diff\u00e9rentes formes d\u2019audit \u00e0 r\u00e9aliser&nbsp;sur&nbsp;:<\/strong><\/p><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Vos templates<\/strong> : L\u2019email est un m\u00e9dia \u00e9ph\u00e9m\u00e8re ce qui signifie que la long\u00e9vit\u00e9 d\u2019un message est faible. Pas besoin de changer de template lors de chaque routage&nbsp;! Et pourtant, auditer vos templates vous permet d\u2019adapter vos compositions aux pr\u00e9f\u00e9rences de vos lecteurs et donc d\u2019am\u00e9liorer vos statistiques (analyse des zones chaudes), de revoir le code HTML (diminuer le poids de l\u2019email, respect du RGPD, etc.)<\/li>\n\n\n\n<li><strong>Votre d\u00e9livrabilit\u00e9<\/strong> : Une bonne d\u00e9livrabilit\u00e9 repr\u00e9sente le St Graal de chaque email marketeur&nbsp;! Malheureusement, les contraintes \u00e9voluent constamment et il vous faut donc rapidement vous mettre \u00e0 jour. L\u2019audit va identifier les param\u00e9trages techniques (exemple&nbsp;: authentification des DNS, BIMI, etc.) \u00e0 am\u00e9liorer.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-27f5714\" data-block-id=\"27f5714\"><p class=\"stk-block-text__text\"><\/p><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-3bb3b50\" data-v=\"4\" data-block-id=\"3bb3b50\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-3bb3b50-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-3bb3b50-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-b3d18fb\" data-block-id=\"b3d18fb\"><style>.stk-b3d18fb .stk-img-wrapper{width:300px !important;}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-7921\" src=\"https:\/\/www.business-link.fr\/site\/wp-content\/uploads\/2025\/03\/audit-emailing.gif\" width=\"300\" height=\"300\"\/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-c4f1e68\" data-block-id=\"c4f1e68\"><style>.stk-c4f1e68 .stk-button-group{flex-direction:row !important;}.stk-c4f1e68 {margin-bottom:50px !important;}@media screen and (max-width: 1023px){.stk-c4f1e68 .stk-button-group{flex-direction:row !important;}}@media screen and (max-width: 767px){.stk-c4f1e68 .stk-button-group{flex-direction:row !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button is-style-ghost stk-block stk-90f5dfb\" data-block-id=\"90f5dfb\"><style>.stk-90f5dfb .stk-button{background:transparent !important;}.stk-90f5dfb .stk-button:hover:after{background:transparent !important;opacity:1 !important;}:where(.stk-hover-parent:hover,  .stk-hover-parent.stk--is-hovered) .stk-90f5dfb .stk-button:after{background:transparent !important;opacity:1 !important;}.stk-90f5dfb .stk-button:before{border-style:solid !important;border-color:#d40065 !important;border-top-width:2px !important;border-right-width:2px !important;border-bottom-width:2px !important;border-left-width:2px !important;}.stk-90f5dfb .stk-button__inner-text{color:#d40065 !important;}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/www.business-link.fr\/site\/demander-un-devis\/\"><span class=\"has-text-color stk-button__inner-text\">Auditez vos e-mails !<\/span><\/a><\/div>\n<\/div><\/div>\n\n\n\n\n\n<div class=\"wp-block-stackable-call-to-action stk-block-call-to-action stk-block stk-4f9979e is-style-default\" data-v=\"2\" data-block-id=\"4f9979e\"><style>.stk-4f9979e-container{background-color:#dddddd !important;}.stk-4f9979e-container:before{background-color:#dddddd !important;}<\/style><div class=\"stk-block-call-to-action__content stk-content-align stk-4f9979e-column stk-container stk-4f9979e-container stk-hover-parent\"><div class=\"has-text-align-center stk-block-content stk-inner-blocks stk-4f9979e-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-8d9946a\" id=\"strong-heatmap-zones-chaudes-en-e-mail-cest-possible-strong\" data-block-id=\"8d9946a\"><h3 class=\"stk-block-heading__text\"><strong>Heatmap (=Zones chaudes) en e-mail : c&rsquo;est possible !<\/strong><\/h3><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-f413431\" data-block-id=\"f413431\"><p class=\"stk-block-text__text\">Avez-vous pens\u00e9 \u00e0 \u00e9tudier les zones \u00ab\u00a0chaudes\u00a0\u00bb de vos e-mails ? Business Link analyse les zones les plus cliqu\u00e9s dans un e-mail afin de vous donner les sujets les plus pertinents en fonction de vos cibles. <\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-4a30ad2\" data-block-id=\"4a30ad2\"><p class=\"stk-block-text__text\">Combinez le \u00e0 un AB-Test de template pour des recommandations plus pouss\u00e9es et une hausse de vos statistiques !<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-e3462b1\" data-block-id=\"e3462b1\"><style>.stk-e3462b1 .stk-button-group{flex-direction:row !important;}@media screen and (max-width: 1023px){.stk-e3462b1 .stk-button-group{flex-direction:row !important;}}@media screen and (max-width: 767px){.stk-e3462b1 .stk-button-group{flex-direction:row !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-0a2e753\" data-block-id=\"0a2e753\"><style>.stk-0a2e753 .stk-button{background:#042939 !important;border-top-left-radius:4px !important;border-top-right-radius:4px !important;border-bottom-right-radius:4px !important;border-bottom-left-radius:4px !important;}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/www.business-link.fr\/site\/demander-un-devis\/\"><span class=\"stk-button__inner-text\">Besoin de plus d&rsquo;informations ?<\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019email est un canal qui ne cesse d\u2019\u00e9voluer. Adaptez vous aux nouvelles contraintes pour assurer le respect des bonnes pratiques et boostez vos campagnes&nbsp;! Un audit email vous permet de conna\u00eetre les forces et les faiblesses tant au niveau de la composition HTML, textuelle&nbsp;mais aussi des envois et param\u00e9trages techniques et vous remettre en conformit\u00e9. [&hellip;]<\/p>\n","protected":false},"featured_media":0,"parent":17,"menu_order":5,"template":"","class_list":["post-7919","prestation","type-prestation","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Audit E-mailing | Business Link<\/title>\n<meta name=\"description\" content=\"L\u2019email est un canal qui ne cesse d\u2019\u00e9voluer. 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