{"id":6835,"date":"2023-05-05T10:31:52","date_gmt":"2023-05-05T10:31:52","guid":{"rendered":"https:\/\/www.business-link.fr\/site\/?post_type=prestation&#038;p=6835"},"modified":"2025-05-20T14:39:45","modified_gmt":"2025-05-20T14:39:45","slug":"delivrabilite","status":"publish","type":"prestation","link":"https:\/\/www.business-link.fr\/site\/fideliser-votre-clientele\/delivrabilite\/","title":{"rendered":"D\u00e9livrabilit\u00e9"},"content":{"rendered":"\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-0c31079\" id=\"la-delivrabilite-le-st-graal-de-tous-email-marketeur\" data-block-id=\"0c31079\"><h2 class=\"stk-block-heading__text\">La d\u00e9livrabilit\u00e9\u00a0: le St-Graal de tous emails marketeurs\u00a0!<\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-subtitle stk-block-subtitle stk-block stk-882f17d\" data-block-id=\"882f17d\"><style>.stk-882f17d .stk-block-subtitle__text{font-size:18px !important;}@media screen and (max-width: 1023px){.stk-882f17d .stk-block-subtitle__text{font-size:18px !important;}}<\/style><p class=\"stk-block-subtitle__text stk-subtitle\"><span style=\"color: #000000;\" class=\"stk-highlight\">L\u2019\u00e9volution constante du m\u00e9dia e-mail vous force \u00e0 <strong>tenir \u00e0 jour vos param\u00e9trages en termes d\u2019email marketing<\/strong>. Sans quoi, vos campagnes email ont de fortes chances de voir leurs statistiques diminuer voir m\u00eame de passer en spam&nbsp;!<\/span><\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-630ead2\" data-block-id=\"630ead2\"><p class=\"stk-block-text__text\">Faire parvenir les messages aux destinataires sans \u00eatre supprim\u00e9, filtr\u00e9 ou mis dans un r\u00e9pertoire spam.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-d2f0d02\" data-block-id=\"d2f0d02\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-d2f0d02-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-7e0b029\" data-v=\"4\" data-block-id=\"7e0b029\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-7e0b029-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-7e0b029-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-87833ac\" data-block-id=\"87833ac\"><p class=\"stk-block-text__text\"><strong>La d\u00e9livrabilit\u00e9 du message, est essentiel au succ\u00e8s d\u2019une campagne d\u2019email marketing. D\u00e9l\u00e9guer cette partie \u00e0 un professionnel c\u2019est vous permettre de vous concentrer sur l\u2019essentiel.<\/strong><\/p><\/div>\n\n\n\n<p>Que vous ayez rencontr\u00e9 un incident ou juste une baisse de vos taux, un audit de d\u00e9livrabilit\u00e9 va permettre d\u2019identifier les param\u00e9trages techniques \u00e0 am\u00e9liorer tels que&nbsp;:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Bonnes pratiques RGPD<\/li>\n\n\n\n<li>Authentification des sous-domaines de routage<\/li>\n\n\n\n<li>R\u00e9putation du domaine<\/li>\n\n\n\n<li>Qualit\u00e9 du code HTML<\/li>\n\n\n\n<li>Gestion des bounces<\/li>\n\n\n\n<li>Fr\u00e9quence d\u2019envois<\/li>\n\n\n\n<li>Etc.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-ae73a7a\" data-block-id=\"ae73a7a\"><p class=\"stk-block-text__text\"><\/p><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-04ca230\" data-v=\"4\" data-block-id=\"04ca230\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-04ca230-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-04ca230-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-2437369\" data-block-id=\"2437369\"><style>.stk-2437369 .stk-img-wrapper{width:300px !important;}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-7926\" src=\"https:\/\/www.business-link.fr\/site\/wp-content\/uploads\/2023\/05\/reglementation.gif\" width=\"300\" height=\"300\"\/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-df88ba2\" data-block-id=\"df88ba2\"><style>.stk-df88ba2 .stk-button-group{flex-direction:row !important;}.stk-df88ba2 {margin-bottom:50px !important;}@media screen and (max-width: 1023px){.stk-df88ba2 .stk-button-group{flex-direction:row !important;}}@media screen and (max-width: 767px){.stk-df88ba2 .stk-button-group{flex-direction:row !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button is-style-ghost stk-block stk-83c5dd4\" data-block-id=\"83c5dd4\"><style>.stk-83c5dd4 .stk-button{background:transparent !important;}.stk-83c5dd4 .stk-button:hover:after{background:transparent !important;opacity:1 !important;}:where(.stk-hover-parent:hover,  .stk-hover-parent.stk--is-hovered) .stk-83c5dd4 .stk-button:after{background:transparent !important;opacity:1 !important;}.stk-83c5dd4 .stk-button:before{border-style:solid !important;border-color:#d40065 !important;}.stk-83c5dd4 .stk-button__inner-text{color:#d40065 !important;}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/www.business-link.fr\/site\/demander-un-devis\/\"><span class=\"has-text-color stk-button__inner-text\">V\u00e9rifiez votre conformit\u00e9<\/span><\/a><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-subtitle stk-block-subtitle stk-block stk-2094e67\" data-block-id=\"2094e67\"><style>.stk-2094e67 .stk-block-subtitle__text{font-size:24px !important;}@media screen and (max-width: 1023px){.stk-2094e67 .stk-block-subtitle__text{font-size:24px !important;}}<\/style><p class=\"stk-block-subtitle__text stk-subtitle\"><strong>De nombreux facteurs influencent la d\u00e9livrabilit\u00e9 des campagnes email :<\/strong><\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-timeline stk-block-timeline stk-block-timeline--left stk-block stk-67a8e7a\" data-block-id=\"67a8e7a\"><style>.stk-67a8e7a {--line-accent-bg-color:#d71c6d !important;}@media screen and (max-width: 767px){.stk-67a8e7a .stk-inner-blocks:after{top:16px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-67a8e7a-column\"><div class=\"stk-block-timeline__date\"><\/div><div class=\"stk-block-timeline__middle\"><\/div><div class=\"stk-block-timeline__content\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-4a277ec\" data-v=\"4\" data-block-id=\"4a277ec\"><style>.stk-4a277ec-container{margin-top:0px !important;margin-right:0px !important;margin-bottom:0px !important;margin-left:0px !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-4a277ec-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-4a277ec-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-09fea4c\" data-block-id=\"09fea4c\"><style>.stk-09fea4c .stk-block-text__text{font-size:20px !important;}@media screen and (max-width: 1023px){.stk-09fea4c .stk-block-text__text{font-size:20px !important;}}<\/style><p class=\"stk-block-text__text has-text-align-right\"><strong>Disposer d&rsquo;adresses mails de qualit\u00e9 <\/strong><br>(r\u00e9alisation d&rsquo;un nettoyage r\u00e9gulier)<\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-timeline stk-block-timeline stk-block-timeline--right stk-block stk-cf2bde7\" data-block-id=\"cf2bde7\"><style>.stk-cf2bde7 {--line-accent-bg-color:#d71c6d !important;}@media screen and (max-width: 767px){.stk-cf2bde7 .stk-inner-blocks:after{top:16px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-cf2bde7-column\"><div class=\"stk-block-timeline__date\"><\/div><div class=\"stk-block-timeline__middle\"><\/div><div class=\"stk-block-timeline__content\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-0b53135\" data-v=\"4\" data-block-id=\"0b53135\"><style>.stk-0b53135-container{margin-top:0px !important;margin-right:0px !important;margin-bottom:0px !important;margin-left:0px !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-0b53135-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-0b53135-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-e6ad20b\" data-block-id=\"e6ad20b\"><style>.stk-e6ad20b .stk-block-text__text{font-size:20px !important;}@media screen and (max-width: 1023px){.stk-e6ad20b .stk-block-text__text{font-size:20px !important;}}<\/style><p class=\"stk-block-text__text\"><strong>Trouver la meilleure formulation pour l&rsquo;objet de votre mail<\/strong><br>(susciter l&rsquo;int\u00e9r\u00eat des destinataires)<\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-timeline stk-block-timeline stk-block-timeline--left stk-block stk-d80206a\" data-block-id=\"d80206a\"><style>.stk-d80206a {--line-accent-bg-color:#d71c6d !important;}@media screen and (max-width: 767px){.stk-d80206a .stk-inner-blocks:after{top:16px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-d80206a-column\"><div class=\"stk-block-timeline__date\"><\/div><div class=\"stk-block-timeline__middle\"><\/div><div class=\"stk-block-timeline__content\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-b47aa2b\" data-v=\"4\" data-block-id=\"b47aa2b\"><style>.stk-b47aa2b-container{margin-top:0px !important;margin-right:0px !important;margin-bottom:0px !important;margin-left:0px !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-b47aa2b-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-b47aa2b-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-7a55231\" data-block-id=\"7a55231\"><style>.stk-7a55231 .stk-block-text__text{font-size:20px !important;}@media screen and (max-width: 1023px){.stk-7a55231 .stk-block-text__text{font-size:20px !important;}}<\/style><p class=\"stk-block-text__text has-text-align-right\"><strong>Limiter le spam score de votre campagne<\/strong><\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-timeline stk-block-timeline stk-block-timeline--right stk-block stk-3b6e9bb\" data-block-id=\"3b6e9bb\"><style>.stk-3b6e9bb {--line-accent-bg-color:#d71c6d !important;}@media screen and (max-width: 767px){.stk-3b6e9bb .stk-inner-blocks:after{top:16px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-3b6e9bb-column\"><div class=\"stk-block-timeline__date\"><\/div><div class=\"stk-block-timeline__middle\"><\/div><div class=\"stk-block-timeline__content\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-ca10870\" data-v=\"4\" data-block-id=\"ca10870\"><style>.stk-ca10870-container{margin-top:0px !important;margin-right:0px !important;margin-bottom:0px !important;margin-left:0px !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-ca10870-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-ca10870-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-3800b0c\" data-block-id=\"3800b0c\"><style>.stk-3800b0c .stk-block-text__text{font-size:20px !important;}@media screen and (max-width: 1023px){.stk-3800b0c .stk-block-text__text{font-size:20px !important;}}<\/style><p class=\"stk-block-text__text\"><strong>R\u00e9guler le volume de votre envoi<\/strong><br>(ne pas envoyer un nombre trop important de mails par heure)<\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-timeline stk-block-timeline stk-block-timeline--left stk-block stk-e7fb2d2\" data-block-id=\"e7fb2d2\"><style>.stk-e7fb2d2 {--line-accent-bg-color:#d71c6d !important;}@media screen and (max-width: 767px){.stk-e7fb2d2 .stk-inner-blocks:after{top:16px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-e7fb2d2-column\"><div class=\"stk-block-timeline__date\"><\/div><div class=\"stk-block-timeline__middle\"><\/div><div class=\"stk-block-timeline__content\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-39c17a4\" data-v=\"4\" data-block-id=\"39c17a4\"><style>.stk-39c17a4-container{margin-top:0px !important;margin-right:0px !important;margin-bottom:0px !important;margin-left:0px !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-39c17a4-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-39c17a4-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-c158d9d\" data-block-id=\"c158d9d\"><style>.stk-c158d9d .stk-block-text__text{font-size:20px !important;}@media screen and (max-width: 1023px){.stk-c158d9d .stk-block-text__text{font-size:20px !important;}}<\/style><p class=\"stk-block-text__text has-text-align-right\"><strong>Proposer un code HTML propre<\/strong><br>(un code trop lourd aura moins de chances d&rsquo;arriver dans toutes les bo\u00eetes mails)<\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-timeline stk-block-timeline stk-block-timeline--right stk-block stk-b1e40b5\" data-block-id=\"b1e40b5\"><style>.stk-b1e40b5 {--line-accent-bg-color:#d71c6d !important;}@media screen and (max-width: 767px){.stk-b1e40b5 .stk-inner-blocks:after{top:16px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-b1e40b5-column\"><div class=\"stk-block-timeline__date\"><\/div><div class=\"stk-block-timeline__middle\"><\/div><div class=\"stk-block-timeline__content\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-9fd5387\" data-v=\"4\" data-block-id=\"9fd5387\"><style>.stk-9fd5387-container{margin-top:0px !important;margin-right:0px !important;margin-bottom:0px !important;margin-left:0px !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-9fd5387-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-9fd5387-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-90a1fce\" data-block-id=\"90a1fce\"><style>.stk-90a1fce .stk-block-text__text{font-size:20px !important;}@media screen and (max-width: 1023px){.stk-90a1fce .stk-block-text__text{font-size:20px !important;}}<\/style><p class=\"stk-block-text__text\"><strong>Pr\u00e9server la r\u00e9putation de votre domaine d&rsquo;envoi<\/strong><\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-timeline stk-block-timeline stk-block-timeline--left stk-is-last stk-block stk-e389f31\" data-block-id=\"e389f31\"><style>.stk-e389f31 {--line-accent-bg-color:#d71c6d !important;margin-bottom:50px !important;}@media screen and (max-width: 767px){.stk-e389f31 .stk-inner-blocks:after{top:16px !important;bottom:calc(0px + (100% - 0px) - 16px) !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-e389f31-column\"><div class=\"stk-block-timeline__date\"><\/div><div class=\"stk-block-timeline__middle\"><\/div><div class=\"stk-block-timeline__content\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-46ebb01\" data-v=\"4\" data-block-id=\"46ebb01\"><style>.stk-46ebb01-container{margin-top:0px !important;margin-right:0px !important;margin-bottom:0px !important;margin-left:0px !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-46ebb01-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-46ebb01-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-abefe62\" data-block-id=\"abefe62\"><style>.stk-abefe62 .stk-block-text__text{font-size:20px !important;}@media screen and (max-width: 1023px){.stk-abefe62 .stk-block-text__text{font-size:20px !important;}}<\/style><p class=\"stk-block-text__text has-text-align-right\"><strong>Tenir compte des mails d\u00e9sinscrits<\/strong><\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n","protected":false},"excerpt":{"rendered":"<p>La d\u00e9livrabilit\u00e9\u00a0: le St-Graal de tous emails marketeurs\u00a0! L\u2019\u00e9volution constante du m\u00e9dia e-mail vous force \u00e0 tenir \u00e0 jour vos param\u00e9trages en termes d\u2019email marketing. Sans quoi, vos campagnes email ont de fortes chances de voir leurs statistiques diminuer voir m\u00eame de passer en spam&nbsp;! Faire parvenir les messages aux destinataires sans \u00eatre supprim\u00e9, filtr\u00e9 [&hellip;]<\/p>\n","protected":false},"featured_media":0,"parent":17,"menu_order":7,"template":"","class_list":["post-6835","prestation","type-prestation","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>D\u00e9livrabilit\u00e9 | Business Link<\/title>\n<meta name=\"description\" content=\"La d\u00e9livrabilit\u00e9\u00a0: le St-Graal de tous emails marketeurs\u00a0! 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