{"id":6833,"date":"2023-05-05T10:28:19","date_gmt":"2023-05-05T10:28:19","guid":{"rendered":"https:\/\/www.business-link.fr\/site\/?post_type=prestation&#038;p=6833"},"modified":"2025-05-20T14:31:34","modified_gmt":"2025-05-20T14:31:34","slug":"generation-de-leads-qualifies","status":"publish","type":"prestation","link":"https:\/\/www.business-link.fr\/site\/fideliser-votre-clientele\/generation-de-leads-qualifies\/","title":{"rendered":"G\u00e9n\u00e9ration de leads qualifi\u00e9s"},"content":{"rendered":"\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-ee4f7db\" id=\"generez-des-leads-pour-atteindre-vos-objectifs-commerciaux-et-completer-la-prospection-terrain\" data-block-id=\"ee4f7db\"><h2 class=\"stk-block-heading__text\">G\u00e9n\u00e9rez des leads pour atteindre vos objectifs commerciaux et compl\u00e9ter la prospection terrain !<\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-subtitle stk-block-subtitle stk-block stk-b0c6a58\" data-block-id=\"b0c6a58\"><style>.stk-b0c6a58 {margin-bottom:0px !important;}<\/style><p class=\"stk-block-subtitle__text stk-subtitle\"><span style=\"color: #000000;\" class=\"stk-highlight\">Vous \u00eates en recherche de nouveaux clients ? <\/span><\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-subtitle stk-block-subtitle stk-block stk-5389333\" data-block-id=\"5389333\"><p class=\"stk-block-subtitle__text stk-subtitle\"><span style=\"color: #000000;\" class=\"stk-highlight\"><strong>Business Link vous accompagne dans votre qu\u00eate en prenant compte de respecter vos objectifs premiers et votre secteur d&rsquo;activit\u00e9 !<\/strong><\/span><\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-a43547b\" data-block-id=\"a43547b\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-a43547b-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-a398559\" data-v=\"4\" data-block-id=\"a398559\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-a398559-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-a398559-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-0dda25b\" data-block-id=\"0dda25b\"><p class=\"stk-block-text__text\">En mobilisant toutes nos connaissances autour de l&rsquo;Email Marketing, nous serons en mesure de capter des prospects \u00e0 diff\u00e9rents stades de maturit\u00e9 !<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-348449d\" data-block-id=\"348449d\"><p class=\"stk-block-text__text\">Nous vous accompagnons dans votre prospection commerciale en cr\u00e9ant des <strong>campagnes performantes<\/strong>.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-cbefb79\" data-block-id=\"cbefb79\"><p class=\"stk-block-text__text\">Nous d\u00e9frichons pour vous la prospection commerciale en g\u00e9n\u00e9rant de l\u2019int\u00e9r\u00eat et des demandes entrantes, notamment gr\u00e2ce \u00e0 nos pages formulaires pr\u00e9 remplies !<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-b8c9a1e\" data-block-id=\"b8c9a1e\"><style>.stk-b8c9a1e .stk-button-group{flex-direction:row !important;}.stk-b8c9a1e {margin-bottom:50px !important;}@media screen and (max-width: 1023px){.stk-b8c9a1e .stk-button-group{flex-direction:row !important;}}@media screen and (max-width: 767px){.stk-b8c9a1e .stk-button-group{flex-direction:row !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button is-style-ghost stk-block stk-5bc13f1\" data-block-id=\"5bc13f1\"><style>.stk-5bc13f1 .stk-button{background:transparent !important;}.stk-5bc13f1 .stk-button:hover:after{background:transparent !important;opacity:1 !important;}:where(.stk-hover-parent:hover,  .stk-hover-parent.stk--is-hovered) .stk-5bc13f1 .stk-button:after{background:transparent !important;opacity:1 !important;}.stk-5bc13f1 .stk-button:before{border-style:solid !important;border-color:#d40065 !important;border-top-width:2px !important;border-right-width:2px !important;border-bottom-width:2px !important;border-left-width:2px !important;}.stk-5bc13f1 .stk-button__inner-text{color:#d40065 !important;}<\/style><a class=\"stk-link stk-button stk--hover-effect-lift\" href=\"https:\/\/www.business-link.fr\/site\/demander-un-devis\/\"><span class=\"has-text-color stk-button__inner-text\">Demander un devis<\/span><\/a><\/div>\n<\/div><\/div>\n\n\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-a3c0903\" data-v=\"4\" data-block-id=\"a3c0903\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-a3c0903-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-a3c0903-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-802530c\" data-block-id=\"802530c\"><style>.stk-802530c .stk-img-wrapper{width:300px !important;}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-8051\" src=\"https:\/\/www.business-link.fr\/site\/wp-content\/uploads\/2023\/05\/generation_leads1.png\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.business-link.fr\/site\/wp-content\/uploads\/2023\/05\/generation_leads1.png 300w, https:\/\/www.business-link.fr\/site\/wp-content\/uploads\/2023\/05\/generation_leads1-150x150.png 150w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-5216ed3\" data-block-id=\"5216ed3\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-5216ed3-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-959697e\" data-v=\"4\" data-block-id=\"959697e\"><style>@media screen and (min-width: 768px){.stk-959697e {flex:var(--stk-flex-grow, 1) 1 25% !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-959697e-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-959697e-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-ece585c\" data-block-id=\"ece585c\"><style>.stk-ece585c .stk-img-wrapper{width:150px !important;}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-7955\" src=\"https:\/\/www.business-link.fr\/site\/wp-content\/uploads\/2023\/05\/bdd.png\" width=\"150\" height=\"150\"\/><\/span><\/figure><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-eb2f9c8\" data-block-id=\"eb2f9c8\"><p class=\"stk-block-text__text has-text-align-center\"><span style=\"color: #737373;\" class=\"stk-highlight\">Location de donn\u00e9es qualifi\u00e9es<\/span><\/p><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-104c9ab\" data-v=\"4\" data-block-id=\"104c9ab\"><style>@media screen and (min-width: 768px){.stk-104c9ab {flex:var(--stk-flex-grow, 1) 1 25% !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-104c9ab-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-104c9ab-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-422a094\" data-block-id=\"422a094\"><style>.stk-422a094 .stk-img-wrapper{width:150px !important;}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-7952\" src=\"https:\/\/www.business-link.fr\/site\/wp-content\/uploads\/2023\/05\/digit.png\" width=\"150\" height=\"150\"\/><\/span><\/figure><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-bc24ca1\" data-block-id=\"bc24ca1\"><p class=\"stk-block-text__text has-text-align-center\"><span style=\"color: #737373;\" class=\"stk-highlight\">Outil de cr\u00e9ation en ligne<\/span><\/p><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-e6ecc05\" data-v=\"4\" data-block-id=\"e6ecc05\"><style>@media screen and (min-width: 768px){.stk-e6ecc05 {flex:var(--stk-flex-grow, 1) 1 25% !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-e6ecc05-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-e6ecc05-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-5500cb6\" data-block-id=\"5500cb6\"><style>.stk-5500cb6 .stk-img-wrapper{width:150px !important;}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-7953\" src=\"https:\/\/www.business-link.fr\/site\/wp-content\/uploads\/2023\/05\/flot.png\" width=\"150\" height=\"150\"\/><\/span><\/figure><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-b3f039c\" data-block-id=\"b3f039c\"><p class=\"stk-block-text__text has-text-align-center\"><span style=\"color: #737373;\" class=\"stk-highlight\">Expertise dans la prospection B2B<\/span><\/p><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-d2f0751\" data-v=\"4\" data-block-id=\"d2f0751\"><style>@media screen and (min-width: 768px){.stk-d2f0751 {flex:var(--stk-flex-grow, 1) 1 25% !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-d2f0751-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-d2f0751-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-f6d0c50\" data-block-id=\"f6d0c50\"><style>.stk-f6d0c50 .stk-img-wrapper{width:150px !important;}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-7947\" src=\"https:\/\/www.business-link.fr\/site\/wp-content\/uploads\/2023\/05\/loupe.png\" width=\"150\" height=\"150\"\/><\/span><\/figure><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-4698297\" data-block-id=\"4698297\"><p class=\"stk-block-text__text has-text-align-center\"><span style=\"color: #737373;\" class=\"stk-highlight\">Calcul du ROI et analyses<\/span><\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-spacer stk-block-spacer stk--no-padding stk-block stk-788aea0\" data-block-id=\"788aea0\"><\/div>\n\n\n\n<div class=\"wp-block-stackable-call-to-action stk-block-call-to-action stk-block stk-efbe67e is-style-default\" data-v=\"2\" data-block-id=\"efbe67e\"><style>.stk-efbe67e {margin-bottom:50px !important;}.stk-efbe67e-container{background-color:#dddddd !important;}.stk-efbe67e-container:before{background-color:#dddddd !important;}<\/style><div class=\"stk-block-call-to-action__content stk-content-align stk-efbe67e-column stk-container stk-efbe67e-container stk-hover-parent\"><div class=\"has-text-align-center stk-block-content stk-inner-blocks stk-efbe67e-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-c16cbe4\" id=\"strong-seuls-25-des-leads-sont-juges-exploitables-par-les-commerciaux-strong\" data-block-id=\"c16cbe4\"><h3 class=\"stk-block-heading__text\"><strong>Seuls 25% des leads sont jug\u00e9s exploitables par les commerciaux.<\/strong><\/h3><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-61640fd\" data-block-id=\"61640fd\"><p class=\"stk-block-text__text\">Pour maximiser leur efficacit\u00e9, un lead-manager doit les qualifier et les transmettre au bon moment. Les demandes directes (devis, rappels) sont trait\u00e9es imm\u00e9diatement, tandis que les prospects moins avanc\u00e9s n\u00e9cessitent une qualification pour d\u00e9tecter des projets futurs ou planifier un suivi.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-d09e663\" data-block-id=\"d09e663\"><style>.stk-d09e663 .stk-button-group{flex-direction:row !important;}@media screen and (max-width: 1023px){.stk-d09e663 .stk-button-group{flex-direction:row !important;}}@media screen and (max-width: 767px){.stk-d09e663 .stk-button-group{flex-direction:row !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-7a3cabc\" data-block-id=\"7a3cabc\"><style>.stk-7a3cabc .stk-button{background:#042939 !important;border-top-left-radius:4px !important;border-top-right-radius:4px !important;border-bottom-right-radius:4px !important;border-bottom-left-radius:4px !important;}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"\"><span class=\"stk-button__inner-text\">D\u00e9couvrez nos conseils pour g\u00e9rer vos leads !<\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-c640627\" id=\"dans-le-marketing-les-leads-se-classent-en-trois-niveaux-selon-leur-degre-dinteret-et-de-maturite\" data-block-id=\"c640627\"><h2 class=\"stk-block-heading__text\">Dans le marketing, les leads se classent en trois niveaux selon leur degr\u00e9 d\u2019int\u00e9r\u00eat et de maturit\u00e9 :<\/h2><\/div>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Leads froids<\/strong> : Ce sont des contacts ayant montr\u00e9 un int\u00e9r\u00eat limit\u00e9 (inscription \u00e0 une newsletter, visite du site, t\u00e9l\u00e9chargement d\u2019un livre blanc). Leur engagement est faible, et leur potentiel commercial incertain. Ils n\u00e9cessitent une approche progressive via le lead nurturing. Cependant, certains peuvent \u00eatre inutiles (curieux, \u00e9tudiants, concurrents), d\u2019o\u00f9 l\u2019importance de filtrer les profils d\u00e8s le d\u00e9part.<\/li>\n\n\n\n<li><strong>Leads ti\u00e8des<\/strong> : Ils ont un int\u00e9r\u00eat plus marqu\u00e9, interagissant r\u00e9guli\u00e8rement avec l\u2019entreprise (t\u00e9l\u00e9chargements multiples, participation \u00e0 des webinaires, consultations cibl\u00e9es). Leur projet n\u2019est pas encore mature, mais ils doivent \u00eatre accompagn\u00e9s avec \u00e9quilibre : ni trop de pression, ni n\u00e9gligence.<\/li>\n\n\n\n<li><strong>Leads chauds<\/strong> : Ils expriment un besoin d\u2019achat imminent (demande de devis, rendez-vous commercial, configuration d\u2019une offre). Ils fournissent des informations pr\u00e9cises (budget, \u00e9ch\u00e9ances) et n\u00e9cessitent une r\u00e9activit\u00e9 maximale pour conclure rapidement la vente.<\/li>\n<\/ol>\n\n\n","protected":false},"excerpt":{"rendered":"<p>G\u00e9n\u00e9rez des leads pour atteindre vos objectifs commerciaux et compl\u00e9ter la prospection terrain ! Vous \u00eates en recherche de nouveaux clients ? Business Link vous accompagne dans votre qu\u00eate en prenant compte de respecter vos objectifs premiers et votre secteur d&rsquo;activit\u00e9 ! En mobilisant toutes nos connaissances autour de l&rsquo;Email Marketing, nous serons en mesure [&hellip;]<\/p>\n","protected":false},"featured_media":0,"parent":17,"menu_order":1,"template":"","class_list":["post-6833","prestation","type-prestation","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>G\u00e9n\u00e9ration de leads qualifi\u00e9s | Business Link<\/title>\n<meta name=\"description\" content=\"G\u00e9n\u00e9rez des leads pour atteindre vos objectifs commerciaux et compl\u00e9ter la prospection terrain ! Vous \u00eates en recherche de nouveaux clients ? 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