{"id":6821,"date":"2023-05-05T09:11:28","date_gmt":"2023-05-05T09:11:28","guid":{"rendered":"https:\/\/www.business-link.fr\/site\/?post_type=prestation&#038;p=6821"},"modified":"2026-03-10T10:59:33","modified_gmt":"2026-03-10T10:59:33","slug":"analyse-data-segmentation-scoring","status":"publish","type":"prestation","link":"https:\/\/www.business-link.fr\/site\/structurer-vos-donnees-commerciales\/analyse-data-segmentation-scoring\/","title":{"rendered":"Analyse DATA"},"content":{"rendered":"\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-a7c6777\" id=\"communiquez-de-facon-ciblee-et-augmentez-votre-taux-de-conversion\" data-block-id=\"a7c6777\"><h2 class=\"stk-block-heading__text\">Communiquez de fa\u00e7on cibl\u00e9e et augmentez votre taux de conversion !<\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-subtitle stk-block-subtitle stk-block stk-7ad5d84\" data-block-id=\"7ad5d84\"><p class=\"stk-block-subtitle__text stk-subtitle\"><span style=\"color: #000000;\" class=\"stk-highlight\">Business Link diminue l\u2019impact sur notre plan\u00e8te : vers la fin de la communication de masse&#8230;<\/span><\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-d1c9f75\" data-block-id=\"d1c9f75\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-d1c9f75-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-29e81df\" data-v=\"4\" data-block-id=\"29e81df\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-29e81df-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-29e81df-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-5543a6c\" data-block-id=\"5543a6c\"><p class=\"stk-block-text__text\">Pour segmenter correctement un fichier, il faut disposer de crit\u00e8res de segmentation. En B2B, il s&rsquo;agit le plus souvent de crit\u00e8res li\u00e9s \u00e0 l&rsquo;activit\u00e9 et \u00e0 la taille des entreprises.&nbsp;<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-a9a140c\" data-block-id=\"a9a140c\"><p class=\"stk-block-text__text\">Selon leur comportement r\u00e9cent (date de dernier achat, montant et fr\u00e9quence des achats.), Business Link peut classer les clients en segments comportementaux et leur appliquer une probabilit\u00e9 de s&rsquo;activer dans l&rsquo;ann\u00e9e \u00e0 venir.<br>Gr\u00e2ce \u00e0 cette action de scoring, on peut ainsi&nbsp;<strong>optimiser les d\u00e9penses marketing<\/strong> en investissant en priorit\u00e9 sur les segments \u00e0 forte valeur ajout\u00e9e.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-e211373\" data-block-id=\"e211373\"><style>.stk-e211373 .stk-button-group{flex-direction:row !important;}@media screen and (max-width: 1023px){.stk-e211373 .stk-button-group{flex-direction:row !important;}}@media screen and (max-width: 767px){.stk-e211373 .stk-button-group{flex-direction:row !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button is-style-ghost stk-block stk-ccbd90a\" data-block-id=\"ccbd90a\"><style>.stk-ccbd90a .stk-button{background:transparent !important;}.stk-ccbd90a .stk-button:hover:after{background:transparent !important;opacity:1 !important;}:where(.stk-hover-parent:hover,  .stk-hover-parent.stk--is-hovered) .stk-ccbd90a .stk-button:after{background:transparent !important;opacity:1 !important;}.stk-ccbd90a .stk-button:before{border-style:solid !important;border-color:#e65012 !important;border-top-width:2px !important;border-right-width:2px !important;border-bottom-width:2px !important;border-left-width:2px !important;}.stk-ccbd90a .stk-button__inner-text{color:#e65012 !important;}<\/style><a class=\"stk-link stk-button stk--hover-effect-lift\" href=\"https:\/\/www.business-link.fr\/site\/demander-un-devis\/\"><span class=\"has-text-color stk-button__inner-text\">Demande un devis<\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-d9d826a\" data-v=\"4\" data-block-id=\"d9d826a\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-d9d826a-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-d9d826a-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-73afec4\" data-block-id=\"73afec4\"><style>.stk-73afec4 .stk-img-wrapper{width:300px !important;}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-8038\" src=\"https:\/\/www.business-link.fr\/site\/wp-content\/uploads\/2023\/05\/segmentation-data.png\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.business-link.fr\/site\/wp-content\/uploads\/2023\/05\/segmentation-data.png 300w, https:\/\/www.business-link.fr\/site\/wp-content\/uploads\/2023\/05\/segmentation-data-150x150.png 150w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-ca98318\" data-block-id=\"ca98318\"><style>.stk-ca98318 {margin-bottom:0px !important;}<\/style><p class=\"stk-block-text__text\">Business Link vous propose non seulement d&rsquo;analyser vos datas mais aussi de vous les transmettre avec les segments dont vous avez besoin pour une int\u00e9gration simplifi\u00e9e.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-bcb7768\" data-block-id=\"bcb7768\"><p class=\"stk-block-text__text\"><strong>Vous souhaitez tout savoir sur la sir\u00e9tisation ? Regardez notre vid\u00e9o explicative ! <\/strong><\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-a3db3ef\" data-block-id=\"a3db3ef\"><style>.stk-a3db3ef .stk-button-group{flex-direction:row !important;}@media screen and (max-width: 1023px){.stk-a3db3ef .stk-button-group{flex-direction:row !important;}}@media screen and (max-width: 767px){.stk-a3db3ef .stk-button-group{flex-direction:row !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-3e55f8c\" data-block-id=\"3e55f8c\"><style>.stk-3e55f8c .stk-button{background:#c4302b !important;}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/www.youtube.com\/watch?v=pj-oKjmOX7o\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg data-prefix=\"fab\" data-icon=\"youtube\" class=\"svg-inline--fa fa-youtube fa-w-18\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 576 512\" aria-hidden=\"true\" width=\"32\" height=\"32\"><path fill=\"currentColor\" d=\"M549.655 124.083c-6.281-23.65-24.787-42.276-48.284-48.597C458.781 64 288 64 288 64S117.22 64 74.629 75.486c-23.497 6.322-42.003 24.947-48.284 48.597-11.412 42.867-11.412 132.305-11.412 132.305s0 89.438 11.412 132.305c6.281 23.65 24.787 41.5 48.284 47.821C117.22 448 288 448 288 448s170.78 0 213.371-11.486c23.497-6.321 42.003-24.171 48.284-47.821 11.412-42.867 11.412-132.305 11.412-132.305s0-89.438-11.412-132.305zm-317.51 213.508V175.185l142.739 81.205-142.739 81.201z\"><\/path><\/svg><\/div><\/span><span class=\"stk-button__inner-text\">Je regarde !<\/span><\/a><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-0aff7d8\" data-block-id=\"0aff7d8\"><style>.stk-0aff7d8 {margin-bottom:50px !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-0aff7d8-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-bffbfbd\" data-v=\"4\" data-block-id=\"bffbfbd\"><style>@media screen and (min-width: 768px){.stk-bffbfbd {flex:var(--stk-flex-grow, 1) 1 25% !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-bffbfbd-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-bffbfbd-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-504e231\" data-block-id=\"504e231\"><style>.stk-504e231 .stk-img-wrapper{width:150px !important;}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-7955\" src=\"https:\/\/www.business-link.fr\/site\/wp-content\/uploads\/2023\/05\/bdd.png\" width=\"150\" height=\"150\"\/><\/span><\/figure><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-6350de1\" data-block-id=\"6350de1\"><p class=\"stk-block-text__text has-text-align-center\"><span style=\"color: #737373;\" class=\"stk-highlight\">Analyse et segmentation<\/span><\/p><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-1c649ed\" data-v=\"4\" data-block-id=\"1c649ed\"><style>@media screen and (min-width: 768px){.stk-1c649ed {flex:var(--stk-flex-grow, 1) 1 25% !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-1c649ed-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-1c649ed-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-9abed88\" data-block-id=\"9abed88\"><style>.stk-9abed88 .stk-img-wrapper{width:150px !important;}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-7948\" src=\"https:\/\/www.business-link.fr\/site\/wp-content\/uploads\/2023\/05\/securite.png\" width=\"150\" height=\"150\"\/><\/span><\/figure><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-98d5c17\" data-block-id=\"98d5c17\"><p class=\"stk-block-text__text has-text-align-center\"><span style=\"color: #737373;\" class=\"stk-highlight\">S\u00e9curit\u00e9 DATA \/ RGPD<\/span><\/p><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-0a72ce9\" data-v=\"4\" data-block-id=\"0a72ce9\"><style>@media screen and (min-width: 768px){.stk-0a72ce9 {flex:var(--stk-flex-grow, 1) 1 25% !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-0a72ce9-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-0a72ce9-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-ce750b7\" data-block-id=\"ce750b7\"><style>.stk-ce750b7 .stk-img-wrapper{width:150px !important;}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-7945\" src=\"https:\/\/www.business-link.fr\/site\/wp-content\/uploads\/2023\/05\/chrono.png\" width=\"150\" height=\"150\"\/><\/span><\/figure><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-9a4c4d3\" data-block-id=\"9a4c4d3\"><p class=\"stk-block-text__text has-text-align-center\"><span style=\"color: #737373;\" class=\"stk-highlight\">Devis sous 48h<\/span><\/p><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-39f6be9\" data-v=\"4\" data-block-id=\"39f6be9\"><style>@media screen and (min-width: 768px){.stk-39f6be9 {flex:var(--stk-flex-grow, 1) 1 25% !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-39f6be9-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-39f6be9-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-89f5d9f\" data-block-id=\"89f5d9f\"><style>.stk-89f5d9f .stk-img-wrapper{width:150px !important;}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-7947\" src=\"https:\/\/www.business-link.fr\/site\/wp-content\/uploads\/2023\/05\/loupe.png\" width=\"150\" height=\"150\"\/><\/span><\/figure><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-c0a5882\" data-block-id=\"c0a5882\"><p class=\"stk-block-text__text has-text-align-center\"><span style=\"color: #737373;\" class=\"stk-highlight\">Restitution des donn\u00e9es contr\u00f4l\u00e9e<\/span><\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-call-to-action stk-block-call-to-action stk-block stk-0457706 is-style-default\" data-v=\"2\" data-block-id=\"0457706\"><style>.stk-0457706-container{background-color:#dddddd !important;}.stk-0457706-container:before{background-color:#dddddd !important;}<\/style><div class=\"stk-block-call-to-action__content stk-content-align stk-0457706-column stk-container stk-0457706-container stk-hover-parent\"><div class=\"has-text-align-center stk-block-content stk-inner-blocks stk-0457706-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-6b9aa29\" id=\"strong-que-peut-vous-apporter-une-segmentation-strong\" data-block-id=\"6b9aa29\"><h3 class=\"stk-block-heading__text\"><strong>Que peut vous apporter une segmentation ?<\/strong><\/h3><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-e3b3383\" data-block-id=\"e3b3383\"><p class=\"stk-block-text__text\">Sur cet exemple, seuls 27% des clients recommandent l&rsquo;ann\u00e9e suivante. Il s&rsquo;agit en fait d&rsquo;une moyenne sur le fichier global. Par contre, on a isol\u00e9 dans le fichier des segments \u00e0 75% et 41% d&rsquo;activation. Ils recevront le catalogue papier de l&rsquo;entreprise par courrier. Le segment \u00e0 5% sera exclu.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-ace2d75\" data-block-id=\"ace2d75\"><style>.stk-ace2d75 .stk-img-wrapper{width:350px !important;}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-7832\" src=\"https:\/\/www.business-link.fr\/site\/wp-content\/uploads\/2023\/05\/segmentation-blink.png\" width=\"350\" height=\"192\" srcset=\"https:\/\/www.business-link.fr\/site\/wp-content\/uploads\/2023\/05\/segmentation-blink.png 350w, https:\/\/www.business-link.fr\/site\/wp-content\/uploads\/2023\/05\/segmentation-blink-300x165.png 300w\" sizes=\"auto, (max-width: 350px) 100vw, 350px\" \/><\/span><\/figure><\/div>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-32d7541\" data-block-id=\"32d7541\"><style>.stk-32d7541 .stk-button-group{flex-direction:row !important;}@media screen and (max-width: 1023px){.stk-32d7541 .stk-button-group{flex-direction:row !important;}}@media screen and (max-width: 767px){.stk-32d7541 .stk-button-group{flex-direction:row !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-e928a69\" data-block-id=\"e928a69\"><style>.stk-e928a69 .stk-button{background:#042939 !important;border-top-left-radius:4px !important;border-top-right-radius:4px !important;border-bottom-right-radius:4px !important;border-bottom-left-radius:4px !important;}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"\"><span class=\"stk-button__inner-text\">Vous souhaitez tenter l&rsquo;aventure ? C&rsquo;est par ici !<\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Communiquez de fa\u00e7on cibl\u00e9e et augmentez votre taux de conversion ! Business Link diminue l\u2019impact sur notre plan\u00e8te : vers la fin de la communication de masse&#8230; Pour segmenter correctement un fichier, il faut disposer de crit\u00e8res de segmentation. En B2B, il s&rsquo;agit le plus souvent de crit\u00e8res li\u00e9s \u00e0 l&rsquo;activit\u00e9 et \u00e0 la taille [&hellip;]<\/p>\n","protected":false},"featured_media":0,"parent":16,"menu_order":4,"template":"","class_list":["post-6821","prestation","type-prestation","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Analyse DATA | Business Link<\/title>\n<meta name=\"description\" content=\"Communiquez de fa\u00e7on cibl\u00e9e et augmentez votre taux de conversion ! 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