{"id":16,"date":"2015-01-28T11:48:25","date_gmt":"2015-01-28T11:48:25","guid":{"rendered":"https:\/\/www.business-link.fr\/site\/?post_type=prestation&#038;p=16"},"modified":"2025-03-27T09:46:05","modified_gmt":"2025-03-27T09:46:05","slug":"structurer-vos-donnees-commerciales","status":"publish","type":"prestation","link":"https:\/\/www.business-link.fr\/site\/structurer-vos-donnees-commerciales\/","title":{"rendered":"Gestion des datas"},"content":{"rendered":"<h2><strong>Les donn\u00e9es commerciales sont le socle de la r\u00e9ussite des campagnes marketing.<\/strong><\/h2>\n<p>Trop souvent, les donn\u00e9es ne sont pas centralis\u00e9es. De nombreux utilisateurs entrent de la donn\u00e9e et la structure sans r\u00e8gles bien d\u00e9finies\u2026 R\u00e9sultat : un fichier client h\u00e9t\u00e9rog\u00e8ne sur lequel il est impossible de mener des actions.<\/p>\n<p><strong>Business Link vous propose de mettre de l\u2019ordre dans vos donn\u00e9es<\/strong> afin de vous donner les moyens d\u2019enrichir votre base, mais \u00e9galement de la segmenter dans le but de r\u00e9aliser des actions op\u00e9rationnelles performantes.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les donn\u00e9es commerciales sont le socle de la r\u00e9ussite des campagnes marketing. Trop souvent, les donn\u00e9es ne sont pas centralis\u00e9es. De nombreux utilisateurs entrent de la donn\u00e9e et la structure sans r\u00e8gles bien d\u00e9finies\u2026 R\u00e9sultat : un fichier client h\u00e9t\u00e9rog\u00e8ne sur lequel il est impossible de mener des actions. Business Link vous propose de mettre [&hellip;]<\/p>\n","protected":false},"featured_media":0,"parent":0,"menu_order":1,"template":"","class_list":["post-16","prestation","type-prestation","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gestion des datas | Business Link<\/title>\n<meta name=\"description\" content=\"Un fichier bien structur\u00e9 est la cl\u00e9 de toute action marketing performante. 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