{"id":8791,"date":"2026-07-06T09:58:41","date_gmt":"2026-07-06T09:58:41","guid":{"rendered":"https:\/\/www.business-link.fr\/site\/?p=8791"},"modified":"2026-07-17T13:45:12","modified_gmt":"2026-07-17T13:45:12","slug":"pixel-suivi-cnil-emailing-b2b","status":"publish","type":"post","link":"https:\/\/www.business-link.fr\/site\/pixel-suivi-cnil-emailing-b2b\/","title":{"rendered":"Usage de pixel de suivi, faut-il paniquer ?"},"content":{"rendered":"\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-ac6867f\" data-block-id=\"ac6867f\"><style>.stk-ac6867f {margin-bottom:23px !important;}<\/style><p class=\"stk-block-text__text\"><strong>La CNIL vient de publier une recommandation majeure encadrant l\u2019usage des pixels de suivi dans les courriels. Faut-il pour autant cesser de mesurer l&rsquo;efficacit\u00e9 de vos campagnes d&#8217;emailing B2B ? Pas de panique : voici notre d\u00e9cryptage complet pour vous mettre en conformit\u00e9 en toute s\u00e9r\u00e9nit\u00e9.<\/strong><\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-spacer stk-block-spacer stk--no-padding stk-block stk-4a8f22f\" id=\"quest-ce-quun-pixel-de-suivi-et-pourquoi-lutilise-t-on\" data-block-id=\"4a8f22f\"><style>.stk-4a8f22f {height:20px !important;}<\/style><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-59061ab\" data-block-id=\"59061ab\"><style>.stk-59061ab {margin-bottom:0px !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-59061ab-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-12dddad\" data-v=\"4\" data-block-id=\"12dddad\"><style>@media screen and (min-width: 768px){.stk-12dddad {flex:var(--stk-flex-grow, 1) 1 66.7% !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-12dddad-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-12dddad-inner-blocks\">\n<nav class=\"wp-block-stackable-table-of-contents stk-block-table-of-contents stk-block stk-edbfae8 stk-block-background\" data-block-id=\"edbfae8\"><style>.stk-edbfae8 li{padding-inline-start:0px !important;margin-bottom:10px !important;}.stk-edbfae8 .stk-table-of-contents__table{column-count:1 !important;}.stk-edbfae8 .stk-table-of-contents__table ul{margin-top:10px !important;}.stk-edbfae8 ul, .stk-edbfae8 ol{padding-left:40px !important;}.stk-edbfae8 li, .stk-edbfae8 ul li a, .stk-edbfae8 ol li a{font-family:-apple-system, BlinkMacSystemFont, \"Segoe UI\", Roboto, Helvetica, Arial, sans-serif, \"Apple Color Emoji\", \"Segoe UI Emoji\", \"Segoe UI Symbol\" !important;}.stk-edbfae8 {background-color:#eeeeee !important;}.stk-edbfae8:before{background-color:#eeeeee !important;}<\/style><p class=\"stk-table-of-contents__title\"><strong>SOMMAIRE<\/strong><br><\/p><ul class=\"stk-table-of-contents__table\"><li><a href=\"#quest-ce-quun-pixel-de-suivi-et-pourquoi-lutilise-t-on\">Qu\u2019est-ce qu\u2019un pixel de suivi et pourquoi l\u2019utilise-t-on ?<\/a><\/li><li><a href=\"#vos-campagnes-demailing-avec-business-link-sont-elles-impactees\">Vos campagnes d\u2019emailing avec Business Link sont-elles impact\u00e9es ?<\/a><\/li><li><a href=\"#comment-se-mettre-en-conformite\">Comment se mettre en conformit\u00e9 ?<\/a><ul><li><a href=\"#option-1-choisir-lanonymisation-statistique\">Option 1 : Choisir l&rsquo;anonymisation statistique<\/a><\/li><li><a href=\"#option-2-conserver-le-tracking-individuel\">Option 2 : Conserver le tracking individuel<\/a><\/li><\/ul><\/li><li><a href=\"#une-gestion-technique-transparente-et-automatisee\">Une gestion technique transparente et automatis\u00e9e<\/a><\/li><li><a href=\"#faq-faut-il-avertir-ses-abonnes-de-lutilisation-de-pixels-de-tracking\">FAQ : Faut-il avertir ses abonn\u00e9s de l\u2019utilisation de pixels de tracking ?<\/a><\/li><li><a href=\"#conclusion-et-perspectives\">Conclusion et perspectives<\/a><ul><\/ul><\/li><\/ul><\/nav>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-f011805\" data-v=\"4\" data-block-id=\"f011805\"><style>@media screen and (min-width: 768px){.stk-f011805 {flex:var(--stk-flex-grow, 1) 1 33.3% !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-f011805-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-f011805-inner-blocks\"><\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-spacer stk-block-spacer stk--no-padding stk-block stk-0f294b7\" id=\"quest-ce-quun-pixel-de-suivi-et-pourquoi-lutilise-t-on\" data-block-id=\"0f294b7\"><style>.stk-0f294b7 {height:40px !important;}<\/style><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-ee91e06\" id=\"quest-ce-quun-pixel-de-suivi-et-pourquoi-lutilise-t-on\" data-block-id=\"ee91e06\"><h2 class=\"stk-block-heading__text\">Qu\u2019est-ce qu\u2019un pixel de suivi et pourquoi l\u2019utilise-t-on ?<\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-c9805b6\" id=\"quest-ce-quun-pixel-de-suivi-et-pourquoi-lutilise-t-on\" data-block-id=\"c9805b6\"><p class=\"stk-block-text__text\">Un <strong>pixel de suivi<\/strong> (ou pixel invisible \/ pixel de tracking) est une image miniature de la taille d&rsquo;un pixel (1px x 1 px), h\u00e9berg\u00e9e sur un serveur distant. Lorsqu&rsquo;un destinataire ouvre un e-mail, son outil de messagerie appelle cette image pour l&rsquo;afficher. Cet appel d&rsquo;image permet \u00e0 l&rsquo;\u00e9metteur de collecter des informations pr\u00e9cieuses : heure d&rsquo;ouverture, adresse IP et type de terminal utilis\u00e9. <\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-e7341b6\" data-block-id=\"e7341b6\"><p class=\"stk-block-text__text\">En <a href=\"https:\/\/www.business-link.fr\/site\/fideliser-votre-clientele\/\" type=\"prestation\" id=\"17\">email marketing B2B<\/a>, cet outil est indispensable pour <strong>mesurer la performance des campagnes<\/strong> (taux d&rsquo;ouverture, r\u00e9activit\u00e9, clics), adapter la pression marketing ou encore nettoyer les bases de donn\u00e9es en identifiant les contacts inactifs. <\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-9e89f1a\" data-block-id=\"9e89f1a\"><p class=\"stk-block-text__text\">Cependant, la CNIL rappelle dans sa <a href=\"https:\/\/www.cnil.fr\/fr\/recommandation-pixel-suivi-courriels\" type=\"link\" id=\"https:\/\/www.cnil.fr\/fr\/recommandation-pixel-suivi-courriels\" target=\"_blank\" rel=\"noreferrer noopener\">recommandation officielle adopt\u00e9e le 12 mars 2026<\/a> que le d\u00e9p\u00f4t de ces traceurs constitue une op\u00e9ration de lecture\/\u00e9criture sur le terminal de l&rsquo;utilisateur. Par cons\u00e9quent, elle est soumise \u00e0 l&rsquo;article 82 de la loi Informatique et Libert\u00e9s. <\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-1cf6441\" data-block-id=\"1cf6441\"><p class=\"stk-block-text__text\"><strong>Point de vigilance B2B<\/strong> : Le r\u00e9gime des pixels de suivi est ind\u00e9pendant de celui de l&rsquo;envoi d&#8217;email. M\u00eame si la prospection commerciale B2B directe ne requiert pas toujours de consentement pr\u00e9alable pour l&rsquo;envoi (on parle d&rsquo;int\u00e9r\u00eat l\u00e9gitime), <strong>le tracking de l&#8217;email, lui, exige d\u00e9sormais le consentement ou l&rsquo;information pr\u00e9alable avec droit d&rsquo;opposition<\/strong>.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-spacer stk-block-spacer stk--no-padding stk-block stk-a4ed92d\" id=\"vos-campagnes-demailing-avec-business-link-sont-elles-impactees\" data-block-id=\"a4ed92d\"><style>.stk-a4ed92d {height:40px !important;}<\/style><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-c8086c7\" id=\"vos-campagnes-demailing-avec-business-link-sont-elles-impactees\" data-block-id=\"c8086c7\"><h2 class=\"stk-block-heading__text\">Vos campagnes d\u2019emailing avec Business Link sont-elles impact\u00e9es ?<\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-a43bbfa\" id=\"vos-campagnes-demailing-avec-business-link-sont-elles-impactees\" data-block-id=\"a43bbfa\"><p class=\"stk-block-text__text\"><strong>Oui, absolument<\/strong>. Afin de piloter efficacement vos campagnes, de mesurer l&rsquo;audience globale et de vous fournir des statistiques de performance, nous utilisons des pixels de suivi et des liens personnalis\u00e9s pour analyser l&rsquo;engagement de vos destinataires (qui ouvre, qui clique, etc.).<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-601294e\" id=\"vos-campagnes-demailing-avec-business-link-sont-elles-impactees\" data-block-id=\"601294e\"><p class=\"stk-block-text__text\">En tant qu&rsquo;<strong>exp\u00e9diteur des courriels<\/strong>, vous d\u00e9terminez les finalit\u00e9s de ces envois. Selon le RGPD, vous \u00eates donc qualifi\u00e9 de <strong>responsable de traitement<\/strong>. L&rsquo;agence Business Link agit quant \u00e0 elle comme <strong>votre sous-traitant<\/strong>, mettant \u00e0 disposition la technologie d&rsquo;envoi et de suivi conforme. Nous devons donc travailler ensemble pour adapter vos pratiques.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-spacer stk-block-spacer stk--no-padding stk-block stk-643b939\" data-block-id=\"643b939\"><style>.stk-643b939 {height:40px !important;}<\/style><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-90e4f16\" id=\"comment-se-mettre-en-conformite\" data-block-id=\"90e4f16\"><h2 class=\"stk-block-heading__text\">Comment se mettre en conformit\u00e9 ?<\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-42a674c\" data-block-id=\"42a674c\"><p class=\"stk-block-text__text\">Pour les bases de donn\u00e9es existantes, la CNIL accorde une p\u00e9riode de transition pour informer vos contacts et leur permettre de s&rsquo;opposer au suivi. Vous disposez de <strong>deux alternatives techniques <\/strong>tr\u00e8s claires :<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-spacer stk-block-spacer stk--no-padding stk-block stk-ff68bbd\" id=\"option-1-choisir-lanonymisation-statistique\" data-block-id=\"ff68bbd\"><style>.stk-ff68bbd {height:20px !important;}<\/style><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-6710a12\" id=\"option-1-choisir-lanonymisation-statistique\" data-block-id=\"6710a12\"><h3 class=\"stk-block-heading__text\">Option 1 : Choisir l&rsquo;anonymisation statistique<\/h3><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-51a94f5\" id=\"option-1-choisir-lanonymisation-statistique\" data-block-id=\"51a94f5\"><p class=\"stk-block-text__text\">La solution la plus simple consiste \u00e0 configurer notre outil pour qu&rsquo;il effectue un <strong>suivi purement statistique et anonyme<\/strong><sup><\/sup>.<\/p><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Principe :<\/strong> aucune donn\u00e9e personnelle nominative n&rsquo;est enregistr\u00e9e. Vous saurez que 25% de votre base a ouvert la campagne, mais il sera impossible d&rsquo;identifier pr\u00e9cis\u00e9ment quel contact a effectu\u00e9 l&rsquo;action.<\/li>\n\n\n\n<li><strong>Avantage :<\/strong> cette solution est totalement dispens\u00e9e du recueil de consentement. Elle ne modifie en rien l&rsquo;exp\u00e9rience de vos destinataires et assure une conformit\u00e9 imm\u00e9diate.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-stackable-spacer stk-block-spacer stk--no-padding stk-block stk-4e6a56a\" data-block-id=\"4e6a56a\"><style>.stk-4e6a56a {height:20px !important;}<\/style><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-03f6590\" id=\"option-2-conserver-le-tracking-individuel\" data-block-id=\"03f6590\"><h3 class=\"stk-block-heading__text\">Option 2 : Conserver le tracking individuel<\/h3><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-a785534\" data-block-id=\"a785534\"><p class=\"stk-block-text__text\">Si vous souhaitez maintenir un suivi nominatif (par exemple, pour relancer sp\u00e9cifiquement les ouvreurs ou les cliqueurs), <strong>vous devez imp\u00e9rativement donner le choix \u00e0 vos contacts<\/strong> :<\/p><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Int\u00e9gration d&rsquo;un bandeau d&rsquo;information :<\/strong> plac\u00e9 de mani\u00e8re visible en haut de votre prochaine campagne (ou via une campagne d\u00e9di\u00e9e). Ce bandeau <strong>explique clairement les finalit\u00e9s du suivi<\/strong> (mesure de performance, personnalisation).<\/li>\n\n\n\n<li><strong>Lien d&rsquo;opposition en pied de page (footer) :<\/strong> nous int\u00e9grons dans le footer de vos emails un lien unique permettant \u00e0 l&rsquo;abonn\u00e9 de d\u00e9sactiver son suivi individuel en 1 clic.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-stackable-spacer stk-block-spacer stk--no-padding stk-block stk-99ccdb8\" data-block-id=\"99ccdb8\"><style>.stk-99ccdb8 {height:40px !important;}<\/style><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-bc58073\" id=\"une-gestion-technique-transparente-et-automatisee\" data-block-id=\"bc58073\"><h2 class=\"stk-block-heading__text\">Une gestion technique transparente et automatis\u00e9e<\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-69298dc\" data-block-id=\"69298dc\"><p class=\"stk-block-text__text\">La transition technique ne doit pas devenir un casse-t\u00eate op\u00e9rationnel. L&rsquo;outil d&#8217;emailing utilis\u00e9 par Business Link lors de vos campagnes, Inxmail (con\u00e7u en Allemagne) est conforme \u00e0 la r\u00e9glementation et permet la gestion des oppositions au tracking de mani\u00e8re enti\u00e8rement automatis\u00e9e.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-spacer stk-block-spacer stk--no-padding stk-block stk-03b7d4c\" data-block-id=\"03b7d4c\"><style>.stk-03b7d4c {height:20px !important;}<\/style><\/div>\n\n\n\n<div class=\"wp-block-stackable-timeline stk-block-timeline stk-block-timeline--left stk-block stk-6733f55\" data-block-id=\"6733f55\"><style>.stk-6733f55 {--gap:30px !important;--line-accent-bg-color:#f00069 !important;--line-bg-color:#f00069 !important;}@media screen and (max-width: 767px){.stk-6733f55 .stk-inner-blocks:after{top:16px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-6733f55-column\"><div class=\"stk-block-timeline__date\">[ Le logiciel d&rsquo;envoi v\u00e9rifie le statut du contact ]<\/div><div class=\"stk-block-timeline__middle\"><\/div><div class=\"stk-block-timeline__content\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-de191bd\" data-v=\"4\" data-block-id=\"de191bd\"><style>.stk-de191bd-container{margin-top:0px !important;margin-right:0px !important;margin-bottom:0px !important;margin-left:0px !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-de191bd-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-de191bd-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-1bb56ea\" data-block-id=\"1bb56ea\"><style>.stk-1bb56ea .stk-block-text__text{font-size:22px !important;}@media screen and (max-width: 1023px){.stk-1bb56ea .stk-block-text__text{font-size:22px !important;}}<\/style><p class=\"stk-block-text__text has-text-align-right\"><strong>BASE DE CONTACTS<\/strong><\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-timeline stk-block-timeline stk-block-timeline--right stk-block stk-d3d51cc\" data-block-id=\"d3d51cc\"><style>.stk-d3d51cc {--gap:30px !important;--line-accent-bg-color:#f00069 !important;--line-bg-color:#f00069 !important;}@media screen and (max-width: 767px){.stk-d3d51cc .stk-inner-blocks:after{top:16px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-d3d51cc-column\"><div class=\"stk-block-timeline__date\">[ Tracking refus\u00e9 \u00ab\u00a0Oui\u00a0\u00bb ]<\/div><div class=\"stk-block-timeline__middle\"><\/div><div class=\"stk-block-timeline__content\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-f941387\" data-v=\"4\" data-block-id=\"f941387\"><style>.stk-f941387-container{margin-top:0px !important;margin-right:0px !important;margin-bottom:0px !important;margin-left:0px !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-f941387-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-f941387-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-e493f0d\" data-block-id=\"e493f0d\"><style>.stk-e493f0d {align-items:flex-start !important;display:flex !important;}<\/style><p class=\"stk-block-text__text has-text-align-left\">\u25ba Envoi avec pixel + liens personnalis\u00e9s (stats individuelles)<\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-timeline stk-block-timeline stk-block-timeline--right stk-is-last stk-block stk-d403a36\" data-block-id=\"d403a36\"><style>.stk-d403a36 {--gap:30px !important;--line-accent-bg-color:#f00069 !important;--line-bg-color:#f00069 !important;}@media screen and (max-width: 767px){.stk-d403a36 .stk-inner-blocks:after{top:16px !important;bottom:calc(0px + (100% - 0px) - 16px) !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-d403a36-column\"><div class=\"stk-block-timeline__date\">[ Tracking refus\u00e9 \u00ab\u00a0Non\u00a0\u00bb ]<\/div><div class=\"stk-block-timeline__middle\"><\/div><div class=\"stk-block-timeline__content\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-2517d8f\" data-v=\"4\" data-block-id=\"2517d8f\"><style>.stk-2517d8f-container{margin-top:0px !important;margin-right:0px !important;margin-bottom:0px !important;margin-left:0px !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-2517d8f-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-2517d8f-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-bafa1c6\" data-block-id=\"bafa1c6\"><style>.stk-bafa1c6 {align-items:flex-start !important;display:flex !important;}<\/style><p class=\"stk-block-text__text has-text-align-left\">\u25ba Envoi de l&rsquo;e-mail avec pixel neutralis\u00e9 et liens anonymes<\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-spacer stk-block-spacer stk--no-padding stk-block stk-1b6cb90\" data-block-id=\"1b6cb90\"><style>.stk-1b6cb90 {height:20px !important;}<\/style><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-dc57e61\" data-block-id=\"dc57e61\"><p class=\"stk-block-text__text\"><strong>Les destinataires s&rsquo;opposant au suivi ne sont pas d\u00e9sabonn\u00e9s de vos listes de diffusion<\/strong>. Ils continuent de recevoir vos messages, mais l&rsquo;outil neutralise le pixel et les liens personnalis\u00e9s pour ces contacts sp\u00e9cifiques. Tout cela se g\u00e8re de mani\u00e8re automatique, sans manipulation humaine complexe de votre c\u00f4t\u00e9.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-spacer stk-block-spacer stk--no-padding stk-block stk-3b69233\" data-block-id=\"3b69233\"><style>.stk-3b69233 {height:40px !important;}<\/style><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-2814031\" id=\"faq-faut-il-avertir-ses-abonnes-de-lutilisation-de-pixels-de-tracking\" data-block-id=\"2814031\"><h2 class=\"stk-block-heading__text\">FAQ : Faut-il avertir ses abonn\u00e9s de l\u2019utilisation de pixels de tracking ?<\/h2><\/div>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1784280969772\"><strong class=\"schema-faq-question\"><strong>Dois-je envoyer une newsletter d\u00e9di\u00e9e uniquement au RGPD pour avertir mes abonn\u00e9s ?<\/strong><\/strong> <p class=\"schema-faq-answer\">Non, ce n&rsquo;est pas une obligation stricte. Bien que la CNIL mentionne la campagne d\u00e9di\u00e9e comme une bonne pratique, elle valide \u00e9galement l&rsquo;alternative d&rsquo;un bandeau d&rsquo;information tr\u00e8s clair int\u00e9gr\u00e9 dans vos campagnes r\u00e9guli\u00e8res \u00e0 venir, coupl\u00e9 \u00e0 un lien d&rsquo;opposition directe en pied de page.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1784281022458\"><strong class=\"schema-faq-question\"><strong>Que dois-je modifier en dehors de mes e-mails ?<\/strong><\/strong> <p class=\"schema-faq-answer\">Pour assurer une conformit\u00e9 \u00e0 100%, vous devez \u00e9galement mettre \u00e0 jour vos formulaires web (en y ajoutant une mention d&rsquo;information ou une case \u00e0 cocher pour les nouveaux contacts), ainsi que votre politique de confidentialit\u00e9 et votre charte \u00ab cookies et traceurs \u00bb.<\/p> <\/div> <\/div>\n\n\n\n<div class=\"wp-block-stackable-spacer stk-block-spacer stk--no-padding stk-block stk-a2d5fb9\" data-block-id=\"a2d5fb9\"><style>.stk-a2d5fb9 {height:40px !important;}<\/style><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-60cd985\" id=\"conclusion-et-perspectives\" data-block-id=\"60cd985\"><h2 class=\"stk-block-heading__text\">Conclusion et perspectives<\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-2fc587a\" data-block-id=\"2fc587a\"><p class=\"stk-block-text__text\">L&rsquo;\u00e9volution de la r\u00e9glementation impos\u00e9e par la CNIL ne signe pas la mort de l&#8217;email marketing, mais elle nous pousse vers des pratiques plus respectueuses de la vie priv\u00e9e et plus transparentes. En adoptant les bons outils et la bonne posture, vous <strong>renforcez la confiance de vos clients B2B<\/strong>, un actif pr\u00e9cieux pour votre image de marque.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-0be038f\" data-block-id=\"0be038f\"><p class=\"stk-block-text__text\">Au-del\u00e0 de l&#8217;emailing, cette dynamique de protection des donn\u00e9es soul\u00e8ve d&rsquo;autres questions : <strong>comment le \u00ab\u00a0Zero-Party Data\u00a0\u00bb (les donn\u00e9es d\u00e9clar\u00e9es volontairement par vos clients) va-t-il red\u00e9finir la personnalisation marketing dans les ann\u00e9es \u00e0 venir ?<\/strong><\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-spacer stk-block-spacer stk--no-padding stk-block stk-bd19be3\" data-block-id=\"bd19be3\"><style>.stk-bd19be3 {height:40px !important;}<\/style><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-a50015e\" id=\"liens-utiles-amp-lectures-connexes\" data-block-id=\"a50015e\"><h4 class=\"stk-block-heading__text\">Liens utiles &amp; lectures connexes :<\/h4><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.cnil.fr\/fr\/la-prospection-commerciale-par-courrier-electronique\" target=\"_blank\" rel=\"noreferrer noopener\">Emailing B2B &amp; CNIL<\/a>&nbsp;: le point sur la r\u00e9glementation fran\u00e7aise pour prospecter en toute conformit\u00e9.<\/li>\n\n\n\n<li>Suite \u00e0 venir<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-stackable-spacer stk-block-spacer stk--no-padding stk-block stk-8abc39a\" data-block-id=\"8abc39a\"><\/div>\n\n\n","protected":false},"excerpt":{"rendered":"<p>Face \u00e0 la nouvelle recommandation de la CNIL sur le tracking des e-mails, voyons comment adapter vos strat\u00e9gies d&#8217;email marketing B2B afin d&rsquo;\u00eatre en conformit\u00e9.<\/p>\n","protected":false},"author":2,"featured_media":8804,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[98,100],"tags":[],"class_list":["post-8791","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-data-marketing-crm","category-email-marketing-b2b"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Usage de pixel de suivi, faut-il paniquer ? | Business Link<\/title>\n<meta name=\"description\" content=\"La CNIL encadre l&#039;usage des pixels de suivi dans les e-mails. 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