{"id":8420,"date":"2026-03-20T09:47:32","date_gmt":"2026-03-20T09:47:32","guid":{"rendered":"https:\/\/www.business-link.fr\/site\/?p=8420"},"modified":"2026-04-03T06:37:55","modified_gmt":"2026-04-03T06:37:55","slug":"nomenclature-naf-2027-impact-marketing","status":"publish","type":"post","link":"https:\/\/www.business-link.fr\/site\/nomenclature-naf-2027-impact-marketing\/","title":{"rendered":"NAF 2027 : Un s\u00e9isme silencieux pour vos ciblages"},"content":{"rendered":"\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-22bf056\" data-block-id=\"22bf056\"><p class=\"stk-block-text__text\">On entend beaucoup parl\u00e9 de la facture \u00e9lectronique, mais moins de la nouvelle nomenclature NAF 2025 mise en application pour 2027. Et pourtant, notre classification des entreprises (naf 2008) change pour mieux refl\u00e9ter l&rsquo;\u00e9conomie actuelle. Pour votre marketing B2B, c&rsquo;est un d\u00e9fi de taille : <strong>une mise \u00e0 jour est indispensable pour garder un ciblage pr\u00e9cis<\/strong> et efficace.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-spacer stk-block-spacer stk--no-padding stk-block stk-101b220\" data-block-id=\"101b220\"><style>.stk-101b220 {height:30px !important;}<\/style><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-de19ef6\" id=\"un-changement-majeur-pour-le-ciblage-b-2-b\" data-block-id=\"de19ef6\"><h2 class=\"stk-block-heading__text\">Un changement majeur pour le ciblage B2B<\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-98ccd1a\" data-block-id=\"98ccd1a\"><p class=\"stk-block-text__text\">Le passage \u00e0 la NAF 2027 (la \u00ab\u00a0Nomenclature d&rsquo;Activit\u00e9s Fran\u00e7aise\u00a0\u00bb) n&rsquo;est pas qu&rsquo;une simple mise \u00e0 jour administrative de l&rsquo;INSEE. C&rsquo;est une restructuration profonde qui vise \u00e0 mieux identifier les nouveaux m\u00e9tiers, notamment dans le num\u00e9rique et les services. Cela sert donc \u00e0 affiner la classification, et tant mieux !<br>Le probl\u00e8me c\u00f4t\u00e9 marketing \/ commerce ? Si vos segments actuels reposent sur les anciens codes, vous risquez de prospecter des entreprises qui n&rsquo;existent plus sous cette \u00e9tiquette ou, pire, de <strong>rater de nouveaux march\u00e9s \u00e9mergents<\/strong>.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-image stk-block-image stk--hide-mobile stk-block stk-af80c88\" data-block-id=\"af80c88\"><style>.stk-af80c88 {margin-bottom:25px !important;}.stk-af80c88 .stk-img-wrapper{width:450px !important;}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-8466\" src=\"https:\/\/www.business-link.fr\/site\/wp-content\/uploads\/2026\/03\/nouvelle-nomenclature-naf-2027-segmentation.png\" width=\"600\" height=\"350\" alt=\"Nouvelle nomenclature naf 2027, impact marketing\" srcset=\"https:\/\/www.business-link.fr\/site\/wp-content\/uploads\/2026\/03\/nouvelle-nomenclature-naf-2027-segmentation.png 600w, https:\/\/www.business-link.fr\/site\/wp-content\/uploads\/2026\/03\/nouvelle-nomenclature-naf-2027-segmentation-300x175.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/span><\/figure><\/div>\n\n\n\n<div class=\"wp-block-stackable-spacer stk-block-spacer stk--no-padding stk-block stk-d273f5f\" data-block-id=\"d273f5f\"><style>.stk-d273f5f {height:30px !important;}<\/style><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-c5ce7ad\" id=\"les-chiffres-cles-de-la-reforme\" data-block-id=\"c5ce7ad\"><h2 class=\"stk-block-heading__text\">Les chiffres cl\u00e9s de la r\u00e9forme<\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-5a785d7\" data-block-id=\"5a785d7\"><p class=\"stk-block-text__text\">La nomenclature \u00e9volue pour gagner en pr\u00e9cision, mais cette complexit\u00e9 demande une attention particuli\u00e8re :<\/p><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Une expansion du catalogue<\/strong> : on passe de 732 \u00e0 <strong>747 codes NAF<\/strong> au total.<\/li>\n\n\n\n<li><strong>Z\u00e9ro correspondance directe<\/strong> : il n&rsquo;existe aucune correspondance \u00ab\u00a0miroir\u00a0\u00bb parfaite pour l&rsquo;int\u00e9gralit\u00e9 des codes actuels.<\/li>\n\n\n\n<li><strong>171 sous-classes cr\u00e9\u00e9es<\/strong> : un volume impressionnant de nouvelles cat\u00e9gories ou de renommages pour refl\u00e9ter les nouveaux services.<\/li>\n\n\n\n<li><strong>Deux types de bascules<\/strong> :\n<ul class=\"wp-block-list\">\n<li><strong>Correspondance simple<\/strong> : un ancien code devient un nouveau code.<\/li>\n\n\n\n<li><strong>Correspondance multiple<\/strong> : un ancien code est divis\u00e9 en plusieurs nouveaux, imposant une analyse humaine ou technique de l&rsquo;activit\u00e9 r\u00e9elle.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-1b4d8c6\" data-block-id=\"1b4d8c6\"><p class=\"stk-block-text__text\"><\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-spacer stk-block-spacer stk--no-padding stk-block stk-a5b38ef\" data-block-id=\"a5b38ef\"><style>.stk-a5b38ef {height:30px !important;}<\/style><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-fb289a3\" id=\"pourquoi-votre-segmentation-est-elle-en-danger\" data-block-id=\"fb289a3\"><h2 class=\"stk-block-heading__text\">Pourquoi votre segmentation est-elle en danger ?<\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-4988838\" data-block-id=\"4988838\"><p class=\"stk-block-text__text\">Imaginez que vous vendiez des solutions logicielles pour les <strong>\u00ab\u00a0Plateformes de livraison\u00a0\u00bb<\/strong>. Aujourd&rsquo;hui, ces entreprises sont noy\u00e9es dans des codes g\u00e9n\u00e9riques comme le <strong>NAF 53.20Z<\/strong> &#8211; Autres activit\u00e9s de poste et de courrier. Avec la nouvelle <strong>NAF 2025<\/strong>, ces activit\u00e9s basculent sur des codes d\u00e9di\u00e9s comme le <strong>53.20G<\/strong> &#8211; <strong>Livraison de colis<\/strong>, ou le <strong>53.20H<\/strong> &#8211; Livraison de repas et autres activit\u00e9s de poste et de courrier. Un mauvais ciblage aujourd&rsquo;hui, c&rsquo;est envoyer votre offre \u00e0 un service de livraison de repas plut\u00f4t \u00e0 des transporteurs priv\u00e9s de colis !<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-3ac1abe\" data-block-id=\"3ac1abe\"><p class=\"stk-block-text__text\">Vous l&rsquo;aurez compris, si votre base de donn\u00e9es n&rsquo;est pas audit\u00e9e, puis enrichie par ces nouveaux codes activit\u00e9s ; votre <a href=\"https:\/\/www.happy-beez.net\/savoir-segmentation-video\/\" target=\"_blank\" rel=\"noreferrer noopener\">segmentation marketing<\/a> tombe \u00e0 l&rsquo;eau et vos campagnes d&#8217;email marketing vont en p\u00e2tir : <\/p><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>soit vous allez cibler trop large = perte de sens, d&rsquo;impact et perte de budget,<\/li>\n\n\n\n<li>soit vos campagnes auront une sph\u00e8re trop restreinte = perte d&rsquo;opportunit\u00e9s<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-991a3d2\" data-block-id=\"991a3d2\"><p class=\"stk-block-text__text\">Une base de donn\u00e9es obsol\u00e8te, c&rsquo;est un ROI en chute libre.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-spacer stk-block-spacer stk--no-padding stk-block stk-42bfb64\" data-block-id=\"42bfb64\"><style>.stk-42bfb64 {height:30px !important;}<\/style><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-f909f6d\" id=\"laudit-de-donnees-votre-bouclier-anti-obsolescence\" data-block-id=\"f909f6d\"><h2 class=\"stk-block-heading__text\">L&rsquo;audit de donn\u00e9es : votre bouclier anti-obsolescence<\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-7135f1f\" data-block-id=\"7135f1f\"><p class=\"stk-block-text__text\">Chez Business Link, nous ne nous contentons pas de constater le changement. <strong>Nous vous accompagnons pour auditer vos fichiers et effectuer la bascule vers la nouvelle nomenclature sans perte d&rsquo;information<\/strong>.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-a070d8e\" data-block-id=\"a070d8e\"><p class=\"stk-block-text__text\">Par exemple, pour un client dans le secteur industriel, nous avons nettoy\u00e9 ses segments \u00ab\u00a0<strong>Usines<\/strong>\u00a0\u00bb (souvent regroup\u00e9s dans la division <strong>33- R\u00e9paration et installation de machines et d&rsquo;\u00e9quipements<\/strong>) pour isoler les <strong>nouvelles sous-cat\u00e9gories de maintenance sp\u00e9cialis\u00e9e<\/strong>, comme le futur code 33.18H (R\u00e9paration et entretien de v\u00e9hicules de combat, de navires et de bateaux militaires). En isolant ces experts plut\u00f4t que de viser la production de machines industrielles au sens large, nous avons am\u00e9liorer l&rsquo;impact de son discours ainsi que ses taux d&rsquo;ouverture sur sa newsletter.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-spacer stk-block-spacer stk--no-padding stk-block stk-d282172\" data-block-id=\"d282172\"><style>.stk-d282172 {height:30px !important;}<\/style><\/div>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-3d405e2\" data-block-id=\"3d405e2\"><div class=\"stk-row stk-inner-blocks has-text-align-left stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button has-text-align-center is-style-ghost stk-block stk-2c441c2\" data-block-id=\"2c441c2\"><style>.stk-2c441c2 .stk-button{background:transparent !important;border-top-left-radius:6px !important;border-top-right-radius:6px !important;border-bottom-right-radius:6px !important;border-bottom-left-radius:6px !important;}.stk-2c441c2 .stk-button:hover:after{background:transparent !important;opacity:1 !important;}:where(.stk-hover-parent:hover,  .stk-hover-parent.stk--is-hovered) .stk-2c441c2 .stk-button:after{background:transparent !important;opacity:1 !important;}.stk-2c441c2 .stk-button:before{border-style:solid !important;border-color:#fd7e14 !important;}.stk-2c441c2 .stk-button__inner-text{color:#fd7e14 !important;}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/www.business-link.fr\/site\/demander-un-devis\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"has-text-color stk-button__inner-text\"><strong>Mettre \u00e0 jour les NAF de mon fichier<\/strong><\/span><\/a><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-spacer stk-block-spacer stk--no-padding stk-block stk-48dc364\" data-block-id=\"48dc364\"><style>.stk-48dc364 {height:30px !important;}<\/style><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-c7fb61b\" id=\"au-dela-du-code-naf-identifiez-vos-mines-dor\" data-block-id=\"c7fb61b\"><h2 class=\"stk-block-heading__text\">Au-del\u00e0 du code NAF, identifiez vos mines d&rsquo;or<\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-3238c29\" data-block-id=\"3238c29\"><p class=\"stk-block-text__text\">Le nettoyage de vos donn\u00e9es est le moment id\u00e9al pour nettoyer son fichier mais \u00e9galement pour aller plus loin&#8230;  Nous vous proposons d&rsquo;utiliser ces mises \u00e0 jour pour <strong>calculer vos taux de p\u00e9n\u00e9tration par secteur d&rsquo;activit\u00e9.<\/strong><\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-e050a43\" data-block-id=\"e050a43\"><p class=\"stk-block-text__text\"><strong>Exemple <\/strong>: En analysant votre pr\u00e9sence sur un nouveau code NAF sp\u00e9cifique, vous d\u00e9couvrirez peut-\u00eatre que vous d\u00e9tenez 40% de parts de march\u00e9 sur une niche que vous n&rsquo;aviez m\u00eame pas identifi\u00e9e comme telle !<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-spacer stk-block-spacer stk--no-padding stk-block stk-ded636a\" data-block-id=\"ded636a\"><style>.stk-ded636a {height:30px !important;}<\/style><\/div>\n\n\n\n<div class=\"wp-block-stackable-spacer stk-block-spacer stk--no-padding stk-block stk-10a09b1\" data-block-id=\"10a09b1\"><style>.stk-10a09b1 {height:0px !important;}<\/style><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-461225b\" id=\"conclusion\" data-block-id=\"461225b\"><h3 class=\"stk-block-heading__text\">Conclusion<\/h3><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-e2b4b3f\" data-block-id=\"e2b4b3f\"><p class=\"stk-block-text__text\">Ce passage \u00e0 la nouvelle nomenclature est l&rsquo;occasion parfaite pour remettre \u00e0 plat votre strat\u00e9gie de conqu\u00eate. Au-del\u00e0 de la mise \u00e0 jour technique, utilisez les nouvelles cat\u00e9gories d&rsquo;activit\u00e9s pour atteindre plus finement vos cibles, personnaliser vos communications et votre relation client.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-spacer stk-block-spacer stk--no-padding stk-block stk-7fa944b\" data-block-id=\"7fa944b\"><style>.stk-7fa944b {height:30px !important;}<\/style><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-7ea4da1\" data-block-id=\"7ea4da1\"><p class=\"stk-block-text__text\"><em>Petit bonus, nous pouvons \u00e9galement dans la mise \u00e0 jour de votre fichier clients \/ fournisseurs en vue de la facturation \u00e9lectronique : enrichissement en SIREN, SIRET, ajout des num\u00e9ros de TVA Intracommunautaire, normalisation postale&#8230; <\/em><a href=\"\/site\/nous-contacter\/\"><em>N&rsquo;h\u00e9sitez pas <\/em>\u00e0 nous contacter<\/a> !<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Nouvelle nomenclature NAF 2027 :  D\u00e9couvrez comment la r\u00e9forme impacte vos ciblages B2B et comment Business Link vous aide \u00e0 auditer vos bases de donn\u00e9es.<\/p>\n","protected":false},"author":2,"featured_media":8466,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8420","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>NAF 2027 : Un s\u00e9isme silencieux pour vos ciblages | Business Link<\/title>\n<meta name=\"description\" content=\"Nouvelle nomenclature NAF 2027 : D\u00e9couvrez comment la r\u00e9forme impacte vos ciblages B2B et comment Business Link vous aide \u00e0 auditer vos bases de donn\u00e9es.\" \/>\n<meta name=\"robots\" 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