{"id":268,"date":"2015-01-30T12:01:34","date_gmt":"2015-01-30T12:01:34","guid":{"rendered":"https:\/\/www.business-link.fr\/site\/?page_id=268"},"modified":"2024-07-09T07:30:00","modified_gmt":"2024-07-09T07:30:00","slug":"glossaire","status":"publish","type":"page","link":"https:\/\/www.business-link.fr\/site\/glossaire\/","title":{"rendered":"Glossaire"},"content":{"rendered":"\n

Explorez notre glossaire d\u00e9di\u00e9 au vocabulaire du marketing digital, une ressource incontournable pour comprendre les termes et concepts cl\u00e9s de cet univers. Les d\u00e9finitions se veulent claires et concises afin de vous aider \u00e0 comprendre le jargon et \u00e0 optimiser vos strat\u00e9gies digitales<\/a>, notamment en B2B.<\/p>\n\n\n\n

Cliquez sur les mots pour d\u00e9rouler les d\u00e9finitions.<\/em><\/p>\n\n\n\n

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Ads, anciennement Adwords<\/strong><\/h4><\/div>\n\n\n\n
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Service payant de Google offrant la possibilit\u00e9 d’acheter des mots cl\u00e9s et ensuite de cr\u00e9er des annonces publicitaires positionn\u00e9es en t\u00eate de r\u00e9sultat des requ\u00eates des internautes.<\/p><\/div>\n<\/div><\/div><\/div>\n<\/details>\n\n\n\n

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Affiliation <\/strong><\/h4><\/div>\n\n\n\n
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Op\u00e9ration de trafic consistant pour un site marchand \u00e0 recruter des visiteurs qualifi\u00e9s par l’interm\u00e9diaire d’un autre site th\u00e9matique r\u00e9mun\u00e9r\u00e9 au clic.<\/p><\/div>\n<\/div><\/div><\/div>\n<\/details>\n\n\n\n

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Annuaires<\/strong><\/h4><\/div>\n\n\n\n
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Portails th\u00e9matiques listant des entreprises selon des crit\u00e8res li\u00e9s \u00e0 leurs activit\u00e9s.<\/p><\/div>\n<\/div><\/div><\/div>\n<\/details>\n\n\n\n

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Benchmarking<\/strong><\/h4><\/div>\n\n\n\n
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Activit\u00e9 de comparaison entre les donn\u00e9es du mix de diff\u00e9rents acteurs d’un m\u00eame march\u00e9 : prix, produit, distribution, communication, positionnement marketing.<\/p><\/div>\n<\/div><\/div><\/div>\n<\/details>\n\n\n\n

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Blog<\/strong><\/h4><\/div>\n\n\n\n
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Site interactif permettant aux internautes de s’approprier le contenu. Particuli\u00e8rement risqu\u00e9 en B2B, car le contr\u00f4le est difficile.<\/p><\/div>\n<\/div><\/div><\/div>\n<\/details>\n\n\n\n

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Challenge<\/strong><\/h4><\/div>\n\n\n\n
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Op\u00e9ration commerciale cherchant \u00e0 augmenter les ventes selon des crit\u00e8res d\u00e9finis et r\u00e9compens\u00e9e par des cadeaux ou primes.<\/p><\/div>\n<\/div><\/div><\/div>\n<\/details>\n\n\n\n

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Client<\/strong><\/h4><\/div>\n\n\n\n
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Terme d\u00e9signant une entreprise ayant d\u00e9j\u00e0 pass\u00e9 au moins une commande.<\/p><\/div>\n<\/div><\/div><\/div>\n<\/details>\n\n\n\n

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CMS (Content Management Software)<\/strong><\/h4><\/div>\n\n\n\n
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Outil de gestion de contenu. Programme permettant \u00e0 des non informaticiens d’actualiser le contenu d’un site web.<\/p><\/div>\n<\/div><\/div><\/div>\n<\/details>\n\n\n\n

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Code NAF<\/strong><\/h4><\/div>\n\n\n\n
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Nomenclature des Activit\u00e9s Fran\u00e7aises. Code utilis\u00e9 par l’INSEE pour caract\u00e9riser l’activit\u00e9 principale de chaque entreprise ou association.<\/p><\/div>\n<\/div><\/div><\/div>\n<\/details>\n\n\n\n

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Configurateur web<\/strong><\/h4><\/div>\n\n\n\n
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Module permettant sur un site Internet de personnaliser un produit avec de nombreuses options : forme, dimensions, coloris, texte, etc.<\/p><\/div>\n<\/div><\/div><\/div>\n<\/details>\n\n\n\n

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